Alberta’s online gaming market is now open for operator registration, drawing attention from Canadian and US companies. The Alberta Gaming, Liquor and Cannabis Commission (AGLC) announced on January 13 it would “consider an applicant’s registration in another jurisdiction acceptable to AGLC where the applicant is operating in the same role or function.”
Minister Dale Nally told Canadian Gaming Business that Alberta is working with Ontario to simplify entry for existing operators. “We want to make it easy for them to transition to the province, to get rid of roadblocks rather than put them up. There are ways that we can do that and those are absolutely things that we’re exploring.”
PointsBet Begins Registration
PointsBet Canada has started its licensing process, allowing marketing and customer registration. The company plans to offer both online sports betting and casino on a single platform in the coming months.
“Alberta’s move toward an open, competitive iGaming framework is a positive step for Canadian players, offering more choice and consumer protections in a safe and regulated environment,” said PointsBet Canada CEO Scott Vanderwel. “We’re excited to introduce our innovative, Canadian-focused sports betting and online casino products to Alberta residents, supported by industry-leading speed, responsible gaming tools, and local expertise.”
The operator previously reported a 26% revenue increase in Ontario in fiscal 2025 despite a $15.1 million EBITDA loss, demonstrating its ability to expand into new markets.
BetRivers and Betty Canada Follow
Rush Street Interactive (RSI), operator of BetRivers, applied for an Alberta license. CEO Richard Schwartz said, “We’re excited about our planned expansion into Alberta and anticipate launching in that market on day one when it goes live.”
Betty Canada, focused on slots in Ontario, reported roughly 200% growth in revenue and active players in 2025. CEO Chavdar Dimitrov said, “We want to be among the first operators entering the province… We’ll be doing a lot of localization and I’m sure there will be some cultural differences, but we are going to create an Alberta experience that is at least on par with Ontario.”
US Operators Prepare to Enter
Several US gaming companies are expected to apply. FanDuel said it is “excited and encouraged” by Alberta’s regulatory progress. BetMGM noted Alberta is “the first jurisdiction with a multi-product launch in over four years,” leveraging Edmonton Oilers captain Connor McDavid in marketing. Caesars Entertainment, with 18 years in Ontario, will likely offer its three iGaming brands—Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.
Other anticipated applicants include DraftKings, PENN Entertainment’s theScore Bet, Betway, Super Group, NorthStar Bets, Bet99, PowerPlay, and High Roller Technologies. Many already operate in Ontario or other regulated markets.
Market Growth Ahead
Alberta passed its iGaming legislation in May 2025 to create a regulated, competitive market similar to Ontario’s 50-operator model. The new licensing process reflects the province’s commitment to consumer protections and expanded player choice while attracting established operators ready to launch on day one.
Source:
“PointsBet, BetRivers, Betty among operators to apply for Alberta iGaming license”, canadiangamingbusiness.com. Feb 3, 2026
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