Cliff Castle Casino Hotel in Camp Verde, Arizona, is set to receive a wave of new technology solutions from Aristocrat Interactive™ as part of a strategic expansion under Aristocrat’s Gaming Systems division. This rollout follows a December agreement that deepens the casino’s long-standing partnership with the gaming technology provider.
Having relied on Aristocrat’s Oasis™ casino management platform for more than 20 years, Cliff Castle Casino Hotel is now integrating several new systems designed to elevate operational capabilities and enrich the player experience. These include the PlayerMax™ mobile app, the Mobile nCompass™ cardless system, the ONE LINK progressive management tool, and the Oasis Loyalty™ suite—all of which will be implemented throughout the summer.
Upgrades Designed to Modernize Operations and Boost Engagement
According to Kristen Jones, Vice President of Sales for Aristocrat Interactive Gaming Systems, the enduring collaboration with Cliff Castle reflects a shared commitment to delivering high-quality entertainment through innovative technology.
“Cliff Castle Casino Hotel has been a valued customer of Oasis™, our comprehensive casino management system, for over two decades now,” said Jones. “We take great pride in being a trusted provider of products that support casino operations, while also keeping the player experience top of mind.”
Each of the new systems is tailored to streamline casino processes and foster stronger customer connections. Through ONE LINK, Cliff Castle will be able to transmit live progressive jackpot information to both digital display marquees and electronic gaming machines (EGMs) across the casino floor. This allows players to see real-time jackpot data while gaming, adding to the excitement.
In addition, the Oasis Loyalty™ suite provides a powerful set of tools for managing player campaigns and loyalty tiers across the entire operation. With this suite, the casino gains greater control over its promotional efforts and can implement targeted incentives to enhance player retention and overall satisfaction.
PlayerMax™ App and Mobile Tools Add Personalization
The PlayerMax™ mobile platform is a key part of the digital shift, offering players a more interactive and tailored casino experience. Features include access to live jackpot updates, personalized rewards, and push notifications based on location. The app is also integrated with the Mobile nCompass™ system, allowing players to engage with EGMs using their smartphones instead of physical loyalty cards.
This mobile-enabled “card-in” function removes the need for inserting a player’s card at a machine, making it easier and more convenient for visitors to track progress, earn rewards, and stay connected with the casino’s offerings in real time.
Casino Confident in Long-Term Value of Partnership
Paul Hamm, Director of Gaming at Cliff Castle Casino Hotel, emphasized the importance of Aristocrat Interactive’s role in enhancing the casino’s services. “Aristocrat Interactive has been instrumental in our ability to provide our players with a personalized and entertaining casino experience,” said Hamm. “We’re confident that the addition of these products will continue to elevate the player experience and show the value we bring to players, reinforcing Cliff Castle Casino Hotel as a premier gaming destination.”
Source:
‘’Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino Hotel Through Mobile and Cashless Systems’’, aristocratinteractive.com, July 08, 2025.
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