BETER has received regulatory approval to enter North Carolina’s sports wagering market, extending its US presence to a sixth state. The decision allows the provider to add its Setka Cup table tennis tournaments to the state’s approved wagering catalog, marking another step in the company’s North American expansion.
The authorization was granted by the North Carolina State Lottery Commission and places the state alongside New Jersey, Florida, Indiana, Iowa, and Colorado, where BETER already operates. With this approval, operators in North Carolina can now access BETER’s exclusive Setka Cup content, including live streams and real-time betting data, for the first time.
Setka Cup Launches With Existing Operator Partner
Setka Cup has already gone live in the state through bet365, a longstanding partner of BETER. The provider confirmed that additional operator launches are planned in the near future, expanding availability of the product across the local market.
The Setka Cup features fast-paced table tennis events designed for frequent wagering opportunities. Through the North Carolina rollout, BETER is offering not only the tournaments themselves but also integrated live streams, live data feeds, and odds. This combination supports in-play betting and aligns with the state’s regulated wagering framework.
Scale Of Content And Integrity Oversight
BETER supplies 24/7 live streaming, real-time data, and odds across esports and traditional sports. The company covers more than 700,000 events annually and offers operators up to 50 betting markets per event. According to BETER, its average operator margin exceeds prevailing market standards.
To support regulatory compliance and trust, all matches are overseen by the company’s dedicated Integrity team. This monitoring framework focuses on transparency and adherence to fair play rules, a key requirement for approval across regulated US jurisdictions.
Company Leadership Outlines US Strategy
Gal Ehrlich, CEO of BETER, said the latest approval aligns with growing interest in its products across the country. “In 2026, BETER has ambitious plans for the US market, where we are already seeing high demand for our fast-betting content across all states we have gone live in over the last couple of months,” he said.
Ehrlich added: “Demand for fast-betting content is only going to rise, and we are committed to delivering the best experiences for players, with integrity used as the foundation of our products and solutions.”
Regulatory Focus Supports Further Expansion
Valeriia Tarchynska, Chief Legal Officer at BETER, pointed to the approval as evidence of the company’s regulatory approach. “Securing approval to launch in North Carolina is another testament to our commitment to meeting the standards set in regulated markets across the world, including the US,” she said.
Looking ahead, Tarchynska confirmed that further expansion remains a priority. “BETER is now approved in several US states, with many more on our roadmap, including Ohio, Kentucky, Arizona, and others. As demand for 24/7 content grows drastically, we are dedicated to meeting it in as many regulated US states as possible.”
With North Carolina added to its approved list, BETER continues to build momentum in the US market while positioning Setka Cup as a recurring betting option for licensed operators and players.
Source:
“BETER enters sixth US state with North Carolina approval”, Press Release, January 13, 2026
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