After advancing steadily across the United States in recent months, BETER has now taken another significant leap by earning regulatory approval to deploy its exclusive Setka Cup table tennis competitions in Indiana and Iowa. The move adds two more states to the company’s growing national footprint and opens the door for bettors in both jurisdictions to access BETER’s rapid-fire sports content for the first time.
Expanding State-by-State: Approvals Unlock New Markets
The Indiana Gaming Commission (IGC) and the Iowa Racing and Gaming Commission (IRGC) have formally authorized the rollout, enabling BETER to provide licensed operators with its full suite of Setka Cup live streams and real-time data feeds. The green light also means that tier-one operator bet365—already partnered with BETER in Colorado and New Jersey – has activated Setka Cup tournaments for its users in Indiana and Iowa.
These launches represent an important step in BETER’s broad U.S. strategy. The company specializes in 24/7 coverage of ultra-fast competitions, powering roughly 700,000 annual events across traditional sports and esports. Each event offers up to 50 betting markets, supported by hyper-precise odds and an average operator margin exceeding 7.5%.
Fast-Betting Content at the Core of BETER’s Portfolio
BETER’s sports catalog spans several proprietary competitions, including its flagship Setka Cup table tennis league as well as the BSKT Cup basketball series, Padel tennis, and curated feeds from official cricket tournaments worldwide. On the esports side, the company provides the ESportsBattle ecosystem, encompassing eFootball, eBasketball, eHockey, and eTennis events.
CEO Gal Ehrlich highlighted the importance of the new approvals, stating: “Securing approvals in Indiana and Iowa marks another important milestone in our expansion across the US, a market where we are already seeing strong demand for our fast-betting content, particularly the Setka Cup.
“Receiving approval from such respected regulators is a testament to the quality of our products and the dedication of our teams, especially in the areas of legal compliance, integrity, and transparency.
“The US is an essential market for both operators and suppliers, particularly those committed to building their businesses within regulated environments where player safety is the top priority. This is exactly what we aim to achieve, and we’re confident we can bring unique value to US operators and their bettors.”
Navigating Regulatory Systems with Strategic Expertise
Valeriia Tarchynska, BETER’s Chief Legal Officer, noted that navigating the compliance process has been a core focus for the company as it continues embedding itself in regulated American markets. “Gaining approvals in Indiana and Iowa represents another step forward in our broader US strategy and highlights the efficiency and expertise of our legal team in navigating complex regulatory frameworks. We’re also grateful for the ongoing support of our trusted partner, law firm BlankRome, whose guidance has been invaluable throughout this process.
“Our legal team has honed its expertise through extensive experience securing approvals in the US and LATAM markets. We’ll continue leveraging this knowledge to further streamline future applications as we expand into key states, including North Carolina, Arizona, Ohio and beyond.”
With two more states now live, BETER continues to build momentum as it scales its rapid-cycle sports and esports ecosystem across the U.S. betting landscape.
Source:
“BETER secures approvals in Indiana and Iowa”, Press Release, November 13, 2025
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