BetMGM has further strengthened its foothold in Pennsylvania, announcing a multiyear partnership that makes the operator the official sports betting and iGaming partner of the Pittsburgh Penguins. The agreement broadens BetMGM’s reach inside PPG Paints Arena and reinforces its ongoing expansion across Pittsburgh’s professional sports scene.
Under the deal, fans at the arena will see prominent BetMGM branding throughout the venue, as signage and activations become integrated into the game-day atmosphere. The partnership also includes co-branded social media initiatives, digital promotions, and exclusive VIP experiences tailored to both Penguins supporters and sports bettors.
Steve Kelley, the Penguins’ Senior Vice President of Partnerships, emphasized the team’s focus on improving the fan experience. “BetMGM is an established leader, and this partnership furthers our organizational commitment to enhancing the gameday experience for the most passionate fanbase in the National Hockey League,” Kelley said.
A Partnership That Complements BetMGM’s Citywide Strategy
With this latest agreement, BetMGM now maintains formal partnerships with all three of Pittsburgh’s major professional sports organizations. The company’s Chief Marketing Officer, Casey Hurbis, highlighted the significance of expanding its local footprint. “Pittsburgh is home to some of the most iconic sports franchises,” Hurbis said. “This latest collaboration with the Penguins builds on our deep ties across the city and opens new opportunities to engage fans through unforgettable experiences at PPG Paints Arena, and beyond.”
The Penguins already have an existing sports betting relationship, having entered into a multiyear partnership with Rivers Casino Pittsburgh and Rush Street Interactive’s BetRivers brand in 2020. That agreement led to the opening of a dedicated BetRivers lounge inside PPG Paints Arena. The addition of BetMGM introduces another major industry player into the team’s sponsorship portfolio.
Meanwhile, BetMGM’s growing ties in the city extend across leagues. Just last month, the operator renewed its partnership with the Pittsburgh Steelers, ensuring BetMGM remains the NFL franchise’s official sports betting, gaming, and online casino partner through 2029. As part of that pact, the two organizations will continue hosting the annual Decade of Black & Gold Sweepstakes, which awards one fan 10 years of Steelers season tickets. BetMGM also delivers co-branded digital content and other fan engagement initiatives for the team.
The betting operator added its third major Pittsburgh partnership in 2021, signing an agreement with the MLB’s Pittsburgh Pirates that brought BetMGM branding to PNC Park.
Enhanced Fan Experiences and Responsible Gaming Initiatives
The multiyear Penguins agreement includes premium hospitality components, unique promotional offerings, and the future launch of Penguins-themed iGaming products. BetMGM plans to use these elements to deepen fan interaction both inside the arena and across digital platforms.
Alongside its promotional efforts, BetMGM continues emphasizing safe gambling practices. The company integrates GameSense—developed by the British Columbia Lottery Corporation and used at MGM Resorts properties—into its desktop and mobile systems. This provides responsible gaming tools and educational resources directly to online customers, complementing the operator’s existing suite of safety features.
As the brand’s presence grows in Pittsburgh and beyond, BetMGM frames these partnerships as both business opportunities and avenues for delivering more engaging, responsible entertainment experiences to sports fans.
Visit BetMGM.com for Terms and Conditions. 21+ years of age or older to wager. MI, NJ, PA or WV only. Excludes Michigan Disassociated Persons. All promotions are subject to qualification and eligibility requirements. Rewards issued as non-withdrawable site credit, unless otherwise provided in the applicable Terms. Please Gamble Responsibly. Gambling Problem? 1-800-270-7117 for confidential help (MI), 1-800-GAMBLER (NJ, PA & WV).
Source:
“BetMGM named official sports betting partner of Pittsburgh Penguins”, sbcamericas.com. November 14, 2025
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