BetMGM has confirmed a multi-year extension of its collaboration with the Pittsburgh Steelers, securing its role as the team’s Official Sports Betting, Online Casino, and Gaming Partner through the 2029 season. The agreement strengthens BetMGM’s integration across Steelers platforms, offering fans expanded experiences and continuing the annual Decade of Black & Gold Sweepstakes.
Enhanced Fan Engagement and Exclusive Content
Under the renewed partnership, BetMGM will continue delivering co-branded digital and social media content, VIP events, and in-stadium activations, including field goal and extra point takeovers. Fans will also see year-round media integration through Steelers Nation Radio, Gameday Radio, the Steelers Kickoff Show, locally broadcast preseason games, and The Mike Tomlin Show.
The partnership emphasizes responsible gaming, featuring videoboard messaging at every Steelers home game. To enhance fan engagement, BetMGM has added Steel City Slingo to its lineup of exclusive Steelers-branded games, and launched in-stadium promotions awarding bonuses when the Steelers score three or more touchdowns during a game.
Casey Hurbis, Chief Marketing Officer at BetMGM, commented: “This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Ryan Huzjak, Senior Vice President of Business Operations at the Pittsburgh Steelers, added: “We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
Decade of Black & Gold Sweepstakes
The Decade of Black & Gold Sweepstakes remains a highlight of the partnership. Each year, one fan in Pennsylvania or West Virginia receives 10 years of season tickets and hospitality tent access for all home games. Fans can submit weekly entries via the BetMGM mobile app until January 4, 2026, earning additional entries by wagering at least $25 on pro football.
Expanding Presence Amid Strong Performance
BetMGM enters this extended agreement following a strong financial quarter. In Q3 2025, the operator reported $667 million in net revenue, up 23% year-over-year, driven primarily by its online casino operations generating $454 million, a 21% increase. EBITDA rose to $41 million, compared with a $16 million loss in the same quarter of 2024. Total betting handle reached $3.1 billion, up from $2.8 billion the previous year. Full-year 2025 revenue is projected at $2.7 billion, with EBITDA around $200 million.
Commitment to Responsible Gaming
As BetMGM continues to expand across markets, responsible gaming remains a priority. The platform integrates GameSense, an industry-leading program licensed to MGM Resorts, providing customers with tools and guidance for safe and enjoyable play, complementing BetMGM’s existing responsible gaming features.
With this extension, BetMGM strengthens both its commercial footprint and fan engagement opportunities while maintaining a focus on safety and entertainment, ensuring the Steelers partnership remains one of the NFL’s most innovative and immersive collaborations.
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Source:
“BetMGM seals partnership extension with Pittsburgh Steelers”, gamingintelligence.com, October 20, 2025
The post BetMGM and Pittsburgh Steelers Extend Multi-Year Partnership first appeared on RealMoneyAction.com.