BetMGM has taken a significant step forward in expanding its presence in Canada by introducing branded sportsbook gift cards to the Ontario market. This move marks a milestone, as it is the first time such cards have been made available for retail distribution in the country. The launch is the result of a collaboration with TAPPP, a company known for enabling flexible and accessible payment solutions.
Through this partnership, BetMGM gift cards will now be stocked at 2,500 retail locations across Ontario. These cards allow customers to add funds to their BetMGM sportsbook and iGaming accounts via a secure PIN redemption system, providing users with a straightforward and familiar way to fund their gameplay.
A Canadian First in Retail Sports Betting Payments
The partnership with TAPPP represents BetMGM’s strategic push into retail gift card distribution in Canada—something no other sportsbook operator has done.
Sandy Agarwal, TAPPP’s Founder and CEO, emphasized the importance of this expansion. “We are constantly seeking new ways to increase the accessibility of our clients’ gift card products,” he said. “Securing the distribution of BetMGM gift cards in Ontario is another exciting first for us as it opens up an entirely new country for BetMGM and its retail customers.”
BetMGM has already established itself as a leading online casino and sportsbook brand in Ontario. By introducing physical gift cards, the operator is not only strengthening its position in the market but also offering customers a more convenient funding option.
Gift Card Program Builds on U.S. Success
The gift card initiative is not new for BetMGM. It was first launched in the United States in September 2021, also in partnership with TAPPP. Since its inception, the program has expanded to major U.S. retailers in 15 states and boasts an industry-leading 99% redemption rate.
Following this successful model, the Canadian launch has been tailored to comply with local regulatory standards. One key adaptation includes a $250 weekly deposit limit for prepaid card users in Ontario, reflecting the province’s commitment to responsible gambling practices.
Matt Prevost, BetMGM’s Chief Revenue Officer, noted Ontario’s strong market performance. “Ontario has proved to be a robust market for sports betting and iGaming with BetMGM as one of the top-tier operators,” he said. “We are proud to be the first to debut sportsbook-branded gift cards and offer players another convenient way to fund their accounts.”
Prioritizing Responsible Gambling in New Markets
In addition to offering new payment options, BetMGM has reiterated its focus on responsible gaming. As part of its Canadian operations, the company is integrating GameSense—an educational platform developed and licensed by the British Columbia Lottery Corporation—into its mobile and desktop services.
This integration gives players access to in-app tools and resources aimed at encouraging healthy gambling habits. The initiative highlights BetMGM’s ongoing commitment to player welfare as it expands into new jurisdictions.
Strategic Growth Across North America
The Ontario launch forms part of BetMGM’s broader North American growth strategy. In recent months, the company has expanded its content offerings through partnerships with various game developers, including the launch of new casino games in New Jersey from providers such as Octoplay and RubyPlay.
BetMGM, which was founded in 2018—the same year the U.S. lifted its federal ban on sports betting—is jointly owned by Entain Plc and MGM Resorts International. According to Companies Market Cap, MGM Resorts ranks as the eighth-largest gambling group globally and fifth among U.S.-based operators, with a market capitalization of $10.2 billion.
As BetMGM continues to expand its product offerings and geographic reach, the introduction of sportsbook gift cards in Ontario could provide a competitive edge in an already vibrant iGaming landscape.
TAPPP’s Expanding Retail Network
TAPPP’s collaboration with BetMGM adds to its growing portfolio of retail payment solutions across North America. The company has now opened up access to more than 50,000 retail locations for its media and sports betting clients. In Ontario, TAPPP’s network will serve as a crucial conduit for distributing BetMGM gift cards to consumers eager for flexible deposit options.
Customers interested in using the gift cards must be at least 19 years old, in line with Ontario’s legal age requirement for online gambling.
Visit BetMGM.com for Terms and Conditions. 21+ years of age or older to wager. MI, NJ, PA or WV only. Excludes Michigan Disassociated Persons. All promotions are subject to qualification and eligibility requirements. Rewards issued as non-withdrawable site credit, unless otherwise provided in the applicable Terms. Please Gamble Responsibly. Gambling Problem? 1-800-270-7117 for confidential help (MI), 1-800-GAMBLER (NJ, PA & WV).
Source:
‘’TAPPP & BetMGM Announce Distribution of BetMGM Gift Cards in Ontario, Canada’’, prnewswire.com, July 08, 2025.
The post BetMGM Becomes First to Launch Branded Sportsbook Gift Cards in Canada first appeared on RealMoneyAction.com.