BetMGM has teamed up with the Las Vegas Aces to make a meaningful impact on the Las Vegas community while also implementing key leadership changes within its organization. The collaboration between the sports betting and iGaming operator and the WNBA team resulted in nearly 3,800 meals donated to The Just One Project, a nonprofit addressing food insecurity in the Las Vegas Valley.
“Steals for Meals” Drives Community Impact
The initiative, known as “Steals for Meals,” was launched in May as part of BetMGM’s multi-year partnership with the Aces. For every steal made by the Aces during regular season home games, BetMGM contributed $50 to the charity. The WNBA team recorded 173 steals throughout the season, directly translating to the substantial donation.
The official presentation of the check took place on September 14 during the Aces’ playoff opener against the Seattle Storm. Attendees included Michael Vricella, Director of VIP Casino Operations at BetMGM; Nikki Fargas, President of the Las Vegas Aces; and Fernanda Tello from The Just One Project. The program reflects BetMGM’s ongoing commitment to social responsibility and community engagement in the markets it serves.
In addition to charitable initiatives, BetMGM emphasizes responsible gaming, integrating tools such as GameSense — licensed to MGM Resorts by the British Columbia Lottery Corporation—across its digital platforms. This ensures users have access to resources that promote safe and informed play, complementing the operator’s broader responsible gambling measures.
Leadership Changes Strengthen Operations
BetMGM has also confirmed major organizational updates. Jarrod Schwarz has been promoted from Chief Product Officer to Chief Operating Officer, now overseeing product, operations, technology, and trading. Schwarz brings more than 20 years of digital product leadership experience, including senior roles at Disney, eBay, and Bloomspot.
Commenting on the promotion, CEO Adam Greenblatt said: “Jarrod has been an integral part of our incredible team, building BetMGM into one of the most recognisable and successful brands in sports betting and iGaming. He has consistently demonstrated strong leadership, strategic thinking and a deep understanding of our business.”
Schwarz added: “I’m grateful for the opportunity to step into this role. It’s a privilege to continue the incredible journey we’ve been on at BetMGM, building on our momentum in sports betting and iGaming.”
Organizational Realignment
In line with these changes, BetMGM has shifted strategy, corporate development, and select business development functions under the CFO, Gary Deutsch. This follows the creation of two new verticals, with Oliver Bartlett leading iGaming and Raymond Doyle overseeing sports.
These structural adjustments come amid a period of expansion and innovation. BetMGM recently partnered with Fremantle to launch The Lion’s Share, a custom-branded pricing game for The Price is Right, alongside several exclusive slot titles inspired by the show. The operator now serves 29 US markets, providing both mobile and retail sports betting and iGaming experiences.
BetMGM also reported robust growth in its H1 2025 financial update, posting revenue of $1.35 billion, a 35% year-on-year increase, underscoring the company’s strong performance across its portfolio.
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Source:
“BetMGM joins with Las Vegas Aces to support The Just One Project”, completeigaming.com, Sep 26, 2025
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