BetMGM is joining forces with Fremantle and television’s longest-running game show, The Price is Right, to launch a brand-new pricing game that gives players a chance to win one of the largest cash prizes in the show’s history.
The new segment, titledThe Lion’s Share, will premiere on September 22 during the 54th season opener on CBS. Contestants can win up to $500,000 in cash, cars, trips, and prizes through a format designed to blend the familiar style of the show with BetMGM’s entertainment-driven approach.
The Lion’s Share: a new twist for contestants
“The Lion’s Share” marks the first custom-branded pricing game in the show’s history and the first addition to its lineup since 2021. Players begin by evaluating the prices of everyday products. Correct guesses earn them up to five balls, which are later collected in a wind tunnel chamber. Each ball corresponds to a prize, though one option carries a “Lose It All” risk. Contestants then reveal their winnings one by one, with the option to stop at any point and keep what they’ve secured.
Matt Prevost, Chief Revenue Officer at BetMGM, said: “BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand. The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players.”
Suzanne Lopez, COO of Fremantle, added: “It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love.”
Expanding collaboration between BetMGM and Fremantle
The partnership builds on abroader multiyear agreement announced in January 2025, which secured intellectual property rights for Fremantle’s iconic shows, including The Price is Right and Family Feud. This deal has paved the way for branded slots, table games, and digital experiences across BetMGM’s platforms.
BetMGM already offers The Price is Right Big Wheel Bonus online, with additional titles such as Fortune Pick and Gold Blitz Ultimate set to launch this fall. Other well-known games like Cliff Hangers, Plinko, The Big Wheel, and Pathfinderare also in development. Looking further ahead, an online casino version ofThe Lion’s Share is expected to debut in 2026.
Wider portfolio and focus on responsibility
Beyond game show tie-ins, BetMGMruns an award-winning online casino featuring more than 5,400 titles across its North American markets. Its progressive jackpot network includes over 25 exclusive games such as MGM Grand Millions, Bison Fury, and15 Lanterns. Players can also accumulate BetMGM Rewards Points, redeemable for digital bonuses, MGM Rewards, or Marriott Bonvoy points.
As part of its ongoing growth, the company continues to emphasize player protection. BetMGM integrates GameSense, a responsible gambling program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts. This system offers players guidance on healthy play within BetMGM’s platforms, complementing its suite of responsible gaming tools.
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Source:
“BetMGM partners with game show to give players a chance to win $500K”, reviewjournal.com, Sep 10, 2025.
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