One of the key markets in the iGaming industry is the United Kingdom. Many developers are doing their best to step into the UK and launch their products.
This market will become richer for the titles of another well-known developer. Namely, the famous casino software developer, ORYX Gaming, has signed an agreement with well-known casino – Novibet.
What Can We Expect?
This collaboration is another important milestone for this well-known company that has once again consolidated its position in this market. The agreement stipulates that the titles of the well-known GAMOMAT and Peter & Sons will now be available to punters on the operator’s platform. Also included in the distribution will be online releases produced by ORYX’s in-house studio.
On the operator’s platform, players will also be able to find the fantastic Egyptian Magic title from soon-to-be launched Atomic Slot Lab, powered by Bragg.
However, none of this would have been possible if this Bragg Gaming Group subsidiary had not been guaranteed a UK license in November 2021.
Previous Deals Between Brands
This is not the first collaboration between the ORYX Gaming and Novibet brands. Namely, the companies recently signed an agreement according to which the developer will launch its wide portfolio through the operator’s platform, leaving its foothold in Greece.
Chris Looney, Chief Commercial Officer at Bragg, said: “We are very excited to introduce our content to a new audience in the UK, a market where we have big ambitions and that offers great potential and growth opportunities. Our partnership with Novibet is going from strength to strength and we are excited to bolster our collaboration in 2022 by launching in additional markets.”
About the Brands
With this collaboration, ORYX Gaming has once again confirmed its presence in the UK market. After the guaranteed license that was issued by the UK Gambling Commission, the brand signed an agreement with the globally known operator 888Casino, but it distributed its portfolio in the UK even via SkillOnNet brands also.
The Swiss market was also targeted by this developer, which is why ORYX Gaming chose Grand Casino Baden as its new partner. Under this agreement, some of the most popular titles will now be available in casinos, including Royal Seven, Ramses Book, Crystal Book and Take 5.
Bragg Gaming Group is one of the most recognizable names in the iGaming industry. The company is founded in 2018, and from that day until now, it has left its foothold in key markets throughout Europe, North America, and Latin America.
Source:
“Bragg’s ORYX Gaming Live in the UK with Novibet’’, europeangaming.eu, January 24, 2022.
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