In a move that highlights the growing importance of diversified payment methods in the digital economy, BridgerPay has formed a strategic alliance with Neosurf, a specialist in turning cash into seamless online transactions. The partnership, announced on September 15, 2025, brings together two companies with a shared commitment to improving both operator performance and end-user accessibility.
With this agreement, BridgerPay will integrate Neosurf’s cash-based solution into its orchestration platform, giving merchants more flexibility in how they serve customers—particularly those who prefer cash over traditional banking methods.
Addressing Untapped User Segments in Europe
Although the initial rollout will focus on the European market, the deal is being positioned as a long-term strategic alignment with the potential for global expansion. At its core, the integration allows BridgerPay’s clients to offer Neosurf as a built-in payment option, increasing reach among users who might otherwise be left out of online ecosystems due to limited banking access or payment preferences.
“By teaming up with them, we’ll be able to ensure that Neosurf is seamlessly integrated into their clients’ checkouts as a payment option, giving bettors even more freedom over how they deposit,” said Andrea McGeachin, Group CEO of Neosurf. “Not only will this improve the online cashier experience for customers by giving them instant access to our quick and secure cash-to-digital solutions, but it will also allow all BridgerPay partners to serve the huge number of players who prefer to use cash for their online transactions.”
BridgerPay’s Ecosystem Gets a Boost
BridgerPay’s orchestration platform, known for its modular setup and prebuilt payment connections, already offers its partners a streamlined interface and real-time data analytics. The inclusion of Neosurf’s offering enhances that suite by addressing one of the more complex areas of digital commerce—serving cash-based consumers.
A notable feature of BridgerPay’s system is Bridger Retry™, which salvages up to 30% of soft-declined card payments by automatically routing them to alternative providers without requiring any user action. Neosurf’s integration complements that function by offering a low-friction, non-card-based option from the start—expanding conversion opportunities and enriching the customer journey.
A Partnership Framed by Compliance and Customer Experience
This collaboration doesn’t just reflect a technical integration; it’s also a value-aligned partnership. Both companies bring a focus on responsible gaming and anti-money laundering (AML) best practices to the table—critical concerns in today’s regulatory climate.
For BridgerPay, the ability to offer a broader selection of payment types aligns with its mission to deliver adaptable, efficient solutions to operators worldwide. “Their cash-to-digital payment solutions will play an important role in helping our clients reach and engage new customers across a wide range of markets,” said Matthew Boundy, PSP Partnership Manager at BridgerPay. “Offering a service that reduces operators’ transaction costs, supports responsible gaming and AML best practice and provides a frictionless user experience to customers, they’re a key partner for us and will add enormous value to our clients.”
Looking Ahead to Deeper Collaboration
Beyond the initial integration, Neosurf and BridgerPay plan to continue working together on technical innovations, knowledge sharing, and potential expansion beyond Europe. With both companies deeply invested in improving online payments for a changing market, this partnership marks a notable development in the evolution of accessible, secure, and intelligent payment infrastructure.
Source:
“Neosurf and BridgerPay announce new strategic partnership”, Press Release. Sep 15, 2025.
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