Caesars Sportsbook has launched a dramatically enhanced live betting experience for the 2025 NFL season, driven by real-time micro-betting provider Kero Sports. The rollout coincided with the league’s opening matchup between the Dallas Cowboys and Philadelphia Eagles, marking the debut of an “exhaustive” set of in-play betting markets under Caesars’ FireBets brand.
These markets include highly granular options such as outcomes for the next play or a specific drive—powered by Kero’s algorithmic technology. Caesars’ new offerings come as part of a broader partnership formed in January 2025, when the operator selected Kero to replace DraftKings-owned Simplebet as its live betting technology provider.
“I’ve always heard how important football season is,” wrote Kero Sports Founder and CEO Tomash Devenishek on LinkedIn. “I knew, in theory, how important football season is. But nothing quite prepares you for the pressure of getting your product ready to go live on U.S. soil during NFL kickoff.”
Tripling the Action: From 50 to 175 Markets Per Game
At the Bank of America 2025 Gaming, Lodging & Leisure Conference, Caesars executives confirmed that NFL games on their platform would now offer around 175 wagering markets per match, a massive leap from the roughly 50 markets available during the 2024 season.
This jump in live options underlines Kero’s commitment to creating fast, engaging betting experiences—offering real-time wagers tailored to every play and moment. The system also uses personalized insights, much like content curation platforms such as TikTok and Instagram, to serve up high-engagement bets to users dynamically.
Expanding Reach Through Strategic Partnerships
Kero Sports, headquartered in Miami but with roots in Toronto, is already working with over 180 gaming operators globally, and it continues to extend its footprint. In addition to Caesars, Kero recently partnered with Canada’s BET99 and BetSaracen in Arkansas. It also supplies solutions to Pariplay, EveryMatrix’s OddsMatrix, and various European brands.
BET99 launched Kero-powered NFL micro-betting last week, just in time for the season start. “By integrating Kero’s real-time micro-betting technology, BET99 is creating more ways for fans to engage with every game, every moment and every play,” said BET99 CEO Jared Beber, adding that it “enhances entertainment across the board.”
Devenishek echoed that sentiment, noting: “Adding trusted brands like BET99 just before the football season underscores how much real-time content solutions have become a must-have for operators.”
Investment and Innovation Fueling Growth
In May 2025, Kero secured $3 million in funding from investors including SIG Sports, Eberg Capital, and Sharp Alpha Advisors. The capital supports the company’s continued expansion and product development.
Most recently, Chris Grove, a veteran gambling investor and Partner Emeritus at Eilers & Krejcik Gaming (EKG), joined Kero’s board of directors. His addition is expected to help guide the company as it scales across North America and other global markets.
Kero also enables integrations beyond betting, including features like live chat, in-stream stat updates, and low-latency NFL streaming—as seen with BET99’s new BetVision platform, which overlays real-time odds and stats onto the game stream with a built-in bet slip.
With these enhancements, both Caesars and its technology partner Kero are setting a new benchmark for immersive and personalized sports wagering.
Source:
“Caesars Sportsbook rolls out NFL live betting upgrades with Kero Sports”, sbcamericas.com, September 8, 2025
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