Coinbase is preparing to broaden its trading platform beyond cryptocurrencies, with new features that include tokenized stocks, derivatives, prediction markets, and early-stage token offerings—launching first in the U.S. in the coming months.
U.S. Launch First, Global Expansion to Follow
Coinbase has unveiled its intention to transform its core trading app into what it calls an “everything exchange.” The updated platform will host a wide array of tradable assets—including tokenized versions of real-world equities, financial derivatives, prediction markets, and pre-launch token sales. These new offerings are expected to debut for U.S. users shortly, with a phased rollout to other markets depending on local regulatory clearance.
Max Branzburg, Coinbase’s vice president of product said: “We’re building an exchange for everything. Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets onchain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
Positioning Coinbase Among Fintech Leaders
Coinbase’s shift into broader asset tokenization puts it in direct competition with companies like Robinhood, Gemini, and Kraken—all of which have started offering tokenized equities, particularly outside the United States. The move underscores CEO Brian Armstrong’s long-standing vision of evolving Coinbase into the world’s premier financial services platform within the next 10 years.
The push also comes as institutional appetite for blockchain-based financial instruments continues to grow. A notable example is Polymarket’s recent $112 million acquisition of a CFTC-licensed exchange, marking its reentry into the U.S. with a regulated approach to prediction markets.
Regulatory Context and Market Timing
Coinbase’s announcement closely followed the U.S. Securities and Exchange Commission’s launch of “Project Crypto,” an initiative aimed at updating securities regulations to accommodate the realities of blockchain and crypto-based trading. The timing suggests Coinbase is moving in step with a broader regulatory shift that is increasingly favorable toward digital asset innovation.
This shift in regulatory tone reflects the current U.S. administration’s efforts to reverse earlier crypto-hostile policies. As these changes take shape, tokenization of traditional financial assets—stocks in particular—has gained traction across the fintech industry.
A Super App for the On-Chain Economy
Coinbase has also taken recent steps to deepen user engagement across financial services. Two weeks ago, it introduced the “Base App,” a new offering designed to serve as the Western counterpart to Asia’s all-in-one platforms like WeChat. This new app, combined with the planned expansion into tokenized markets, highlights Coinbase’s ambition to become a central hub for both crypto-native and traditional financial activity.
By integrating on-chain access to a diverse set of assets and markets, Coinbase is not just extending its product suite—it is laying the groundwork for what it sees as the next evolution in global financial infrastructure.
Source:
“Coinbase says it’s launching tokenized stocks, predictions markets for U.S. users in coming months”, cnbc.com, Jul 31, 2025
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