Entain, well-known sports betting expert in the online casino scene, announces that it will grow its portfolio further with Sports Information Services (SIS).
After a very successful year in which Entain reached numerous partnerships that contributed to further expanding its global reach.
One such partnership was created just a few days before the end of the year when the brand joined forces with the well-known B2B brand SmartSoft Gaming.
With a brand-new year to work with, the brand continues to forge ahead in a big way!
Valuable agreement!
The goal of this agreement between Entain and SIS is to provide only the highest quality content to players from the ever-growing UK market, including a selection of online casino content from horse racing events that will be available in Ladbrokes and Coral retail stores in the UK and Ireland.
SIS will provide its new partner with access to its patented production technology until December 2023. The agreement also includes live racing products across satellite and IPTV until December 2028.
Long-term Deal!
This agreement marks a major milestone, and company representatives had the following to say about it…
According to Andy Hicks, Entain’s Managing Director of Retail in the UK and Ireland, “This new agreement allows us to continue to bring racing from all over the world to our customers in the UK. We’re offering a best-in-class experience through a combination of advanced broadcast production technology and content that fully satisfies our customers’ demand for exciting, high-quality, and regular betting opportunities.”
Richard Ames, Chief Executive at SIS, added: “As long-term partners, it is pleasing to be able to extend our provision to include the SIS portfolio of premium racing content across all its retail premises. Entain has been an early adopter of our production technology solutions and we are very pleased to extend these arrangements for the long term.”
As we already mentioned, Entain made several major moves during 2022. Among them, the acquisition of the well-known B2B brand, SuperSport, in November last year stood out.
SuperSport Group is a well-known Croatia-based B2B brand that is very recognizable in the region.
Thanks to this acquisition, Entain strengthened its European presence.
However, we believe that 2023 will bring more amazing news!
Source:
“Entain secures best-in-class experiences for its Ladbrokes and Coral UK retail customers through new agreement with SIS’’, europeangaming.eu, January 31, 2023.
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