Evoplay has officially entered the U.S. lottery scene, marking a defining chapter in its global growth story. The company confirmed its first certified American partnership with the DC Lottery, introducing its instant game Adrenaline Rush to players in Washington, D.C. This collaboration signals a pivotal expansion for Evoplay, showcasing its ability to adapt and thrive in new regulatory and entertainment environments.
The launch follows Evoplay’s earlier move into Canada in March, further establishing its footprint across North America. After earning strong recognition throughout Europe, Asia, and Latin America, the company is now setting its sights on the competitive and fast-evolving U.S. market.
Introducing Adrenaline Rush: High-Speed Gameplay Meets Innovation
At the heart of Evoplay’s U.S. debut is Adrenaline Rush, a high-octane instant game themed around car racing. Developed in partnership with EQL Games and launched through the DC Lottery, the title brings together speed, skill, and excitement in a visually rich, motorsport-inspired format.
Known for its dynamic design and fast-paced action, Adrenaline Rush blends skill-based gameplay mechanics with vibrant animation to deliver what the company describes as “vivid emotions with every action.” The game’s combination of racing aesthetics and intuitive interaction has made it a standout favorite in other regions — and Evoplay aims to replicate that success in the District of Columbia.
This collaboration marks the first time Evoplay has worked directly with the DC Lottery. For both organizations, the launch represents a shared step forward in shaping the future of digital lottery entertainment. Evoplay’s creative expertise and EQL Games’ distribution capabilities align with the DC Lottery’s commitment to bringing innovative experiences to local players.
Tailored for Compliance, Designed for Excitement
To ensure full alignment with regional standards, Adrenaline Rush has been carefully tailored to meet all responsible gaming regulations in Washington, D.C. The company noted that while the version released in the U.S. meets these local requirements, it retains the same intensity, excitement, and gameplay dynamism that have made it popular in other markets.
This careful adaptation reflects Evoplay’s broader approach to expansion—combining regulatory compliance with its signature flair for innovation. The company’s ability to modify its products for different jurisdictions while maintaining entertainment value has been a driving factor behind its international success.
A foundation for broader North American expansion
Evoplay’s entrance into the U.S. market marks a continuation of its global expansion strategy, signaling the company’s ambition to become a leading name in the digital lottery sector worldwide. Its presence in North America now spans both Canada and the United States, setting the stage for future collaborations with lottery operators across the continent.
“The race continues,” Evoplay noted in its announcement, hinting at upcoming projects that will build on the momentum of this launch. The company views its partnership with the DC Lottery as the starting line for broader U.S. engagement, with plans to introduce additional high-performing content designed specifically for American audiences.
With this successful debut, Evoplay continues to cement its position as one of the most forward-thinking developers in the global lottery landscape—accelerating its journey into new territories and delivering the thrill of innovation to players worldwide.
Source:
“New track unlocked: Racing full speed into the US lottery market”, evoplay.games, November 12, 2025
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