FanDuel Casino has announced a new partnership with Lady Luck HQ, one of the most popular slots influencers in the world, naming her as the brand’s newest exclusive ambassador. The collaboration underscores FanDuel’s strategy to strengthen its connection with online gaming audiences through social media and digital entertainment.
Influencer Collaboration Aims to Broaden FanDuel’s Reach
Lady Luck HQ, known off-screen as Francine Maric, has built one of the largest online communities centered around slot and casino content. With millions of followers across platforms such as YouTube, Instagram, and TikTok, she has become a prominent figure in the digital gaming landscape.
Under this new agreement, Maric will work closely with FanDuel Casino, the No. 1 online casino brand in North America, to create unique promotional content and player experiences. Her role will include appearing in FanDuel marketing campaigns, developing co-branded media, and engaging directly with players across her social channels.
FanDuel said the partnership will focus on bringing “authentic, entertaining, and responsible gaming content” to a growing audience of digital casino enthusiasts.
A Strategic Alliance with Industry-Leading Influence
FanDuel Casino described the deal as a significant step in expanding its cultural presence beyond traditional advertising. The company has consistently sought out partnerships with influential voices in gaming to promote its brand responsibly and creatively.
By teaming up with Lady Luck HQ, FanDuel aims to tap into her extensive fan base and reputation for delivering engaging slot-related content. The influencer’s videos, which regularly showcase her casino experiences and commentary on gaming trends, attract millions of monthly viewers.
The collaboration also marks another milestone in the convergence of iGaming and online entertainment, a space where personality-driven content plays an increasingly central role in connecting brands to audiences.
FanDuel Casino’s Continued Growth in the iGaming Sector
As part of the Flutter Entertainment portfolio, FanDuel Casino continues to expand its footprint in regulated U.S. iGaming markets. The brand has steadily increased its market share by emphasizing player trust, responsible gaming initiatives, and innovative content-driven marketing.
The company noted that partnerships with creators like Lady Luck HQ align with its ongoing mission to enhance player engagement while promoting a fun and secure gaming environment.
“Lady Luck HQ has built an incredible community of fans who love the thrill of the game,” said FanDuel Casino representatives in announcing the partnership. “Her energy and authenticity make her the perfect ambassador to represent FanDuel Casino and connect with our customers in new and exciting ways.”
Lady Luck HQ Expands Her Role in the Gaming World
Maric expressed enthusiasm about the new collaboration, calling it a natural extension of her passion for the gaming world. “I’m thrilled to partner with FanDuel Casino, a brand that shares my excitement for gaming and commitment to creating unforgettable experiences,” she said.
The partnership is expected to feature exclusive video content, live events, and special promotions designed to bring fans closer to the action.
With this announcement, FanDuel Casino reinforces its leadership position in the iGaming industry—pairing a market-leading platform with one of the most recognizable names in digital gaming entertainment.
Source:
“FanDuel Casino Welcomes Lady Luck HQ as Newest Ambassador in Exclusive Deal”, press.fanduel.com, October 27, 2025
The post FanDuel Casino Brings Lady Luck HQ Onboard as Exclusive Ambassador first appeared on RealMoneyAction.com.