FanDuel Casino, one of North America’s leading online gaming platforms, has introduced the FanDuel Casino Rewards Club, a new loyalty program available to players in select states. The program is designed for digital-first customers, allowing them to earn points, advance through levels, and unlock exclusive benefits. The launch coincides with the next phase of FanDuel’s brand campaign, “Calling All Thrillionaires.”
Rewards Club is now active for customers in New Jersey, Michigan, Pennsylvania, and West Virginia, all using FanDuel Casino, 2025’s most downloaded casino app. The program emphasizes transparency, showing players the exact rewards associated with each tier. Users earn points for every real-money dollar wagered, advancing monthly to higher levels and gaining access to increasingly valuable perks, including 5%–25% Weekly Bonus Back offers, Reward Boxes, and birthday bonuses.
“At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play,” said Andrew Gradwell, Senior Vice President of Casino Product. “The program is designed to elevate the player experience—enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”
“Calling All Thrillionaires” campaign highlights the thrill
FanDuel has launched the second iteration of its “Calling All Thrillionaires” campaign alongside Rewards Club. The campaign includes three new videos—Thrillionaires, Assemble!, Shopping for Thrills, and Serving Up Thrills—with the first two already live. Created with Orchard Creative, the campaign aims to convey excitement using proprietary vocabulary rather than relying on celebrities or conventional messaging.
“At FanDuel Casino, we know that the thrill comes from anticipating the win,” said Daniele Phillips, Vice President of Marketing. “The latest chapter of ‘Calling All Thrillionaires’ brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
FanDuel diversifies offerings in online gaming
FanDuel recently expanded its portfolio with the NBA Super Slam online casino game, a basketball-themed slot developed by White Hat Studios and exclusive to FanDuel in several U.S. markets and Ontario. Additionally, the company launched FanDuel Jackpots, a progressive jackpot system derived from its acquisition of BeyondPlay in February 2024.
Looking ahead, FanDuel plans to enter federally regulated prediction markets through its partnership with CME Group by the end of 2025. The platform, provisionally named “FanDuel Markets,” will allow users to place small, fully funded bets on economic and financial outcomes, including GDP, inflation, oil, and S&P 500 indices.
While the technology can accommodate sports outcomes, Flutter CEO Peter Jackson confirmed that FanDuel will initially avoid them due to legal uncertainty, focusing instead on financial, leisure, and entertainment products. Nevada regulators, who recently questioned FanDuel executives about these plans, remain cautious amid ongoing litigation involving other prediction market operators.
FanDuel also affirmed it maintains its Nevada gaming license through a partnership with Boyd Gaming’s Fremont Hotel & Casino and has no plans to file lawsuits.
The CME partnership is non-exclusive, leaving the door open for potential collaboration with Kalshi, the federally sanctioned prediction market, which could merge binary trading with traditional FanDuel betting mechanics.
Source:
“FanDuel Casino Unveils New Loyalty Program With Exclusive Perks”, prnewswire.com, October 15, 2025
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