FashionTV Gaming Group has entered a new partnership with BetMGM that introduces FashionTV-branded casino games to BetMGM Casino platforms across North America. The agreement brings FashionTV’s luxury-focused visual identity into BetMGM’s online casino environment, creating a portfolio of exclusive titles available only through BetMGM Casino and Borgata Online Casino.
The collaboration centers on table games designed to reflect FashionTV’s long-standing association with high-end lifestyle content. FashionTV Blackjack and FashionTV Roulette are the first releases under the agreement. These titles are already live at BetMGM Casino in Michigan and New Jersey, with Pennsylvania also listed among the initial jurisdictions. The games are expected to roll out in additional markets as BetMGM Casino continues expanding its regulated footprint.
Luxury Branding Meets Online Casino Play
The FashionTV-branded games aim to blend traditional casino mechanics with a visual presentation shaped by FashionTV’s global brand. The games present a polished aesthetic intended to align casino play with the network’s reputation for style and international reach. FashionTV, which broadcasts in more than 200 countries, has built its audience through fashion, travel, and luxury entertainment content across television and digital platforms.
BetMGM’s online casino offering provides the distribution scale for this launch. The operator’s platform hosts more than 5,400 casino titles across North America and supports one of the largest state-by-state exclusive progressive jackpot networks. That network includes over 25 games, such as MGM Grand Millions, Bison Fury, and 15 Lanterns, allowing players to participate in jackpots that are limited to individual jurisdictions.
Executive Perspectives On The Collaboration
BetMGM leadership positioned the partnership as part of a broader strategy to align gaming content with recognizable brands. Oliver Bartlett, VP of Gaming at BetMGM, said: “We have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming, and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
He also stated: “At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
For FashionTV Gaming Group, the deal marks another step in its expansion within the gaming sector. Founder and President Moshe Cohen described the agreement as a significant milestone, saying: “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make it the perfect partner to transform our vision into a North American success story.”
Platform Features And Player Protections
Beyond game content, BetMGM continues to emphasize platform features that extend beyond wagering. Players earn BetMGM Rewards Points and Tier Credits through casino play, with redemption options that include digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.
Responsible gaming tools remain integrated across BetMGM’s mobile and desktop platforms. The operator offers GameSense, a program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts, alongside other responsible gambling features intended to support informed play as the platform grows.
Visit BetMGM.com for Terms and Conditions. 21+ years of age or older to wager. MI, NJ, PA or WV only. Excludes Michigan Disassociated Persons. All promotions are subject to qualification and eligibility requirements. Rewards issued as non-withdrawable site credit, unless otherwise provided in the applicable Terms. Please Gamble Responsibly. Gambling Problem? 1-800-270-7117 for confidential help (MI), 1-800-GAMBLER (NJ, PA & WV).
Source:
“FashionTV Gaming Group and BetMGM Unite to Bring Luxury and Style to iGaming”, fashiontvgg.com, January 6, 2026
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