After a big success in the Asian iGaming market, fish games have experienced enormous popularity in Latin America as well. The reasons for the growing popularity are simple – straightforward and innovative gameplay and the chance for big wins! The SOFTSWISS Game Aggregator with its partner KA Gaming decided to investigate this trend…
So let’s check it out!
Fish Games are RNG Games with roots in Asia. Fishing is the main theme where punters use fishing nets or guns to catch fish with different values.
These games come with visually appealing design, interesting sound effects and a wide range of characters that can bring big wins! Some games even come with bonus rounds or jackpots!
From Asia to LatAm
Let’s go back to the beginning of fish games. The games started as arcade video games in the early 2000s. Over time, they improved, and graphics and gameplay became more advanced, which was the reason for their implementation in the online casino world.
KA Gaming is one of the first companies whose portfolio features over 50 fish games. The provider, in partnership with the SOFTSWISS Game Aggregator, supplies fish games to various markets via API, and it has been noticed that in Latin America the demand for these games has increased during the last year!
For example, Argentina is averaging a number of bets over 8.5 million a month! How about that?
And other countries, such as Brazil, Chile and Peru discovered all the beauty of these games, where popularity is still expected to grow even further!
Mei Tu, Director of Sales and Marketing at KA Gaming, comments: “We are thrilled by the potential for growth that the Latin American market represents for fish games. With an assumed room for growth in this region, the numbers we see from Argentina are auspicious. While fish games have been popular in Asian countries for many years and have already gained a regular audience, the average monthly spins range from 12 to 25 million. In contrast, the figure of 8.5 million spins per month in Argentina alone is an excellent result, especially considering that fish games have only been gaining popularity for the past year and that slot games remain the most preferred option in the region. We’re excited to see how the popularity of fish games will continue to grow in LatAm and beyond.”
Why are the fish games become highly popular in Latin America?
There are several reasons – They are simple and straightforward, they are well-known for high payouts and they are very entertaining!
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator noted:
“The trend we’re seeing among players in this region is to place small but regular bets, which sets them apart from players in other regions. Fish games have a high probability of winning due to the ‘frequent catches’ and low betting options.”
Additionally, Tatyana notes that players in LatAm prefer to play ‘on the go’.
KA Gaming also highlights the reasons for the growing popularity of fish games in LatAm.
Fish games provide the interaction of the players in the same room where 4-6 punters compete for big rewards, which adds extra to the excitement. Multiple stages of the game, and lower minimum bet than standard online slots are just some of the reasons.
Summing up the above, Mei Tu adds: “Good games will always be good, regardless of culture and geography. Fish games’ exciting and engaging nature attracts players seeking a unique experience. Physical table fish games have already proven popular in North America, so we believe that with proper exposure and availability in the LatAm market, fish games will also gain popularity. It may take some players a warm-up or educational period, but it will also attract new players to iGaming who originally enjoyed arcade games.”
The SOFTSWISS Game Aggregator and KA Gaming deliver superb content to operators in various regions such as KA Fish Hunter, Poseidon’s Secret, Golden Dragon, Three Head Dragon, and Happy Food Hunter, which are among the most popular releases among Latin American players.
Have you played any of the fish games? Which one is your favorite? Write to us in the comments!
Source:
”Fish Games in Latin America: a Real Catch”, europeangaming.eu, 28.04.2023.
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