The Tampa Bay Buccaneers have officially announced a major new partnership with Hard Rock Bet, designating the brand as their official sportsbook through a multi-year agreement. This collaboration elevates Hard Rock Bet to Pewter Partner status—the franchise’s top-tier partnership level—and marks a significant milestone in sports betting integration for fans in Florida.
As the only legal and regulated sportsbook operating in the state, Hard Rock Bet will now be deeply woven into the Buccaneers’ gameday fabric, offering supporters a range of exclusive promotions, digital experiences, and in-venue activations at Raymond James Stadium.
“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Atul Khosla, Chief Commercial Officer for the Buccaneers.
“With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
Expanded Fan Engagement On and Off the Field
The agreement includes marquee signage, digital advertising, CRM campaigns, and social promotions throughout the 2025/26 NFL season. In addition, Hard Rock Bet users will enjoy access to premium experiences, including VIP invites to exclusive Buccaneers events and “money-can’t-buy” perks during home games.
One of the most visible components of the partnership is Hard Rock Bet’s presence on Bucs Beach, the fan-centric, beach-themed activation area located on the south end of Raymond James Stadium. This will kick off at the team’s Week 3 home opener against the New York Jets on September 21, 2025.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas, speaking on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app — as the Buccaneers are among our most heavily bet teams — and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
Hard Rock Bet Expands Florida Presence
Already boasting sponsorships with other major Florida sports teams, including the Miami Dolphins, Jacksonville Jaguars, Miami Heat, and Florida Panthers, as well as Daytona International Speedway, Hard Rock Bet continues to solidify its foothold in the state.
The Buccaneers rank as the top pick among Hard Rock Bet users to win the Super Bowl, while quarterback Baker Mayfield has become a popular early bet for MVP honors.
Beyond football, the brand is also growing its footprint in gaming content, recently debuting the Liberty Fortune slot, developed in collaboration with Bragg Gaming —the first exclusive title of its kind under their expanded partnership.
This comprehensive deal with the Buccaneers reflects Hard Rock Bet’s commitment to merging gaming with sports entertainment, providing fans with richer, more interactive experiences tied to their favorite teams.
Source:
“Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook”, buccaneers.com, Aug 7, 2025
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