Light & Wonder’s hit title Huff N’ More Puff has once again claimed the top spot in online casino visibility rankings across U.S. regulated markets, according to new data from PlayAIO. The insights, powered by the firm’s Rank IQ Engine, offer a detailed look into how online gaming titles perform in terms of visibility, player engagement, and market reach.
First dethroning Cash Eruption in July, Huff N’ More Puff continued to dominate through August, cementing its position as the most visible online casino game. This momentum followed the game’s shift from a FanDuel-exclusive to broader distribution, significantly increasing its reach.
Light & Wonder Extends Visibility With Exclusive Releases
Light & Wonder not only maintained its top spot but also strengthened its presence with new and exclusive titles. Its recent release Huff N’ Lots Of Puff became FanDuel’s most visible title in August, supported by a strong marketing push. The company held 12% of top 10 placements, underscoring its influence in the iGaming space.
Exclusivity continues to be a key part of the strategy. Along with Huff N’ Lots Of Puff, Light & Wonder also placed titles like Lion Link Wealth Of The Dragon (BetRivers) and Willy Wonka Cash Falls Add Em Up (FanDuel) among August’s top exclusive games.
White Hat Studios Gains Ground
White Hat Studios emerged as a leading content provider, achieving the highest average ranking across operators in August. Games like 7s Fire Blitz Power 5 Jackpot Royale Express and 7s Fire Blitz Hot Stepper kept the brand consistently in the top 10. On average, White Hat titles spent 15.5 days in the top rankings during the month.
IGT’s Whitney Houston Breaks Through
One of August’s surprises was the debut of IGT’s Whitney Houston, which entered the top five most visible games. The success of the music-themed title—despite the genre’s usual challenges – highlighted the potential for branded content with strong features. It performed well on platforms including Hard Rock, BetMGM, and Hollywood Casino.
Visibility Varies by Region
PlayAIO’s regional data showed Light & Wonder leading across all major regulated states. In Pennsylvania, Michigan, and West Virginia, Huff N’ More Puff took the top spot, while IGT’s Cash Eruption and games from White Hat Studios and Reel Play also maintained strong visibility.
Top 3 in Select States (August):
Pennsylvania:
- Huff N’ More Puff – Light & Wonder
- Cash Eruption – IGT
- 7s Fire Blitz Power 5 – White Hat Studios
Michigan:
- Huff N’ More Puff
- Cash Eruption
- Hypernova Megaways – Reel Play
West Virginia:
- Huff N’ More Puff
- Porkin Cashpots Combo Frenzy – White Hat Studios
- Cash Eruption
Jackpot Games Lose Some Ground
Jackpot-linked games made up 35% of the Top 30 in August, down from 45% in July. Despite this decline, operators like FanDuel, DraftKings, and Hard Rock continued to emphasize jackpots in their game portfolios.
August also saw a surge of new games with competitive rankings. Titles like Gods Of Troy Megaways (Evolution), Dragon Spin Cross Link Fire (Light & Wonder), and 3 Glittery Diamonds (Games Global) reflected the industry’s ongoing push for fresh content and innovation.
Source:
“PlayAIO data shows Light & Wonder title maintains visibility ranking”, sbcamericas.com, Sep 15, 2025.
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