B2B gaming supplier Incentive Games has officially entered the Ontario iGaming market after being granted a license by the Alcohol and Gaming Commission of Ontario (AGCO), the company confirmed today. The license permits Incentive Games to distribute its real-money gaming titles to approved operators across the province, marking a significant step in the company’s North American expansion.
The approval not only solidifies the company’s footprint in Canada but also signals its readiness to meet stringent regulatory benchmarks. The AGCO licensing process is known for its high standards around data security, player protection, and operational integrity—areas where Incentive Games has demonstrated full compliance.
“This license validates our commitment to responsible gaming and operational excellence,” the company noted in its announcement.
Strategic North American Growth Continues
This development follows closely on the company’s recent approval in the U.S., where it was granted a Provisional Michigan gaming license by the Michigan Gaming Control Board earlier this month. The two new licenses—Michigan and Ontario—reflect the company’s increasing focus on scaling operations within regulated North American markets.
Ontario, often described as one of Canada’s most active and competitive gaming jurisdictions, represents a crucial foothold for Incentive Games. Through its dedicated Real-Money Gaming division, Incentive Studios, the firm will now deliver content directly to the province’s licensed operators.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
A Custom Approach for a Key Market
Incentive Games has built its reputation on creating engaging, localized digital games for operators worldwide, and its entry into Ontario comes with a market-specific strategy. The company plans to tailor its real-money offerings for local audiences through Incentive Studios, ensuring that both player experience and compliance remain top priorities.
By establishing a presence in Ontario, the company gains access to a diverse player base and a thriving ecosystem of operators eager for innovative, compliant content. The move is expected to fuel new partnerships and enhance its standing in a market known for both strict regulation and substantial commercial opportunity.
The acquisition of the AGCO license underscores Incentive Games’ ambition to grow across regulated jurisdictions while maintaining a high bar for quality and responsibility.
Source:
“INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE”, Press Release, Aug 4, 2025
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