Intelitics, the leading performance marketing and analytics platform provider, has received a vendor license from the Michigan Gaming Control Board to operate in the state of Michigan.
The provider is now allowed by the Michigan Gaming Control Board to work with licensed online sportsbook and casino operators in the state. The company is already licensed in New Jersey, Pennsylvania, and Colorado, and the Michigan license is the fourth in the United States, with more to follow in the coming months as the company has plans to offer its products and services in all regulated US states.
Sportsbook and casino operators will be provided by Intelitics with a single platform which allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile thanks to real-time data which in turn allows them to unblock hidden revenue and boost ROI.
By utilizing its Michigan license, Intelitics is now looking to work with licensed online sportsbook and casino operators in the state and help them achieve greater marketing activity. CasinoAffiliatePrograms, the premier standalone iGaming specific Ad Network has delivered more than $70 million in net game revenue through 150,000+ new depositing customers.
Loads of Opportunity
Representatives from Intelitics say that they are thrilled about receiving the license by the Michigan Gaming Control Board and that there are tremendous opportunities for operators who are launching in the state of Michigan.
Allan Stone, CEO at Intelitics, said: “We are thrilled to have been awarded a license by the Michigan Gaming Control Board and to be able to partner with licensed sports betting and casino operators in the state for the first time.
“There are tremendous opportunities for operators launching into regulated states such as Michigan, but already we are seeing customer acquisition costs spiralling. To succeed in the long term, operators must find a more cost-effective way to acquire players.
“Our platform provides the real-time data, insight and reporting that operators need to do just that across all the channels they use to market to players. Operators in New Jersey, Pennsylvania and Colorado have already taken advantage of this, and now those in Michigan can too.”
More About the Platform Provider
Intelitics is the leading performance marketing and analytics platform provider which uses its marketing-tech suite and services to provide customers with streamline tracking, automate reporting, and expand customer acquisition channels. Its services delivered over $70 million net gaming revenue, more than 150k new depositing customers and tracked over five billion clicks. The company’s customers get complete flexibility with their dashboards, which means every team can get reports custom tailored exactly for their needs.
Source:
“Michigan issues vendor licence to Intelitics“, igamingbusiness.com, July 28, 2021.
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