Light & Wonder, an iconic US-based provider of land-based and online casino products and services has signed an agreement with Swiss top-tier operator Grand Casino Luzern to launch its licensed OpenGaming aggregation platform. The Las Vegas-headquartered gaming giant has been present in Switzerland on the casino floor real estate and now, its state-of-the-art content will be available also online through mycasino brand.
Players will gain access to a broad range of highly entertaining titles, including such universal favorites as 88 Fortunes, Raging Rhino, and Spartacus. Some games from L&W’s large portfolio will be offered from day one while others are expected to be added in the near future.
Online Casino Content with Land-Based Roots
After debuting in the UK at the beginning of the year, Light & Wonder has further strengthened its online presence in Europe. The fast-growing Swiss market is an attractive iGaming destination, which according to the Swiss Federal Gaming Board (SFGB) produced a GGR of $250 million in 2022.
The partnership with Grand Casino Luzern is the latest key strategic move for the company, reflecting its stated ambition to deliver an exciting, entertaining, and responsible online casino games experience to players.
Magdalena Podhorska-Okolow, MD Europe at Light & Wonder, said:
“The regulated online market in Switzerland has been performing very well. We are thrilled to be making our market entry with Grand Casino Luzern, a strong brand in Switzerland with a player base that appreciate content with land-based roots.
“We will be launching our OpenGaming aggregation platform with a wide variety of gaming content, allowing Grand Casino Luzern’s customers access to a comprehensive range of relevant, compelling entertainment.”
New Worlds of Play
Grand Casino Luzern launched its mycasino website in August 2019 and since then, the brand has dominated the Swiss online gambling market. Customers of mycasino take advantage of numerous lucrative promotions, a wide variety of secure payment methods, instant payouts, and outstanding customer service directly from the Grand Casino Luzern.
Wolfgang Bliem, CEO of Grand Casino Luzern, said:
“Our constant goal is to provide players with the broadest range of casino games, including those containing the freshest innovations. Partnering with Light & Wonder and gaining access to household titles that players already love on the land-based side, allowing us to deliver the best content available within the regulated Swiss market.
“We look forward to rolling out the content exclusively on mycasino as we bring in Light & Wonder to the online market for the very first time delivering new worlds of play to our audience.”
Source:
“Light & Wonder Hits the Lucrative Swiss Market Through New Partnership with Grand Casino Luzern”, explore.lnw.com, May 25, 2023.
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