Light & Wonder, in collaboration with the no-code automation platform Flows, has launched FLASH DROPS™ in the U.S. market as part of its Elevate player engagement suite. This launch, in partnership with a major U.S. operator, marks the debut of FLASH DROPS—an exciting new mechanic designed to deliver rapid-fire prizes during set timeframes, recreating the popular “hot seat” casino experience in an online environment.
FLASH DROPS aims to increase player interaction, retention, and promotional reach across multiple titles. Built on the Flows platform, it allows Light & Wonder and its operators to quickly design, deploy, and scale innovative products within their existing game portfolios. The solution is now accessible to all operators through Light & Wonder, showcasing Flows’ capability to accelerate product innovation and market delivery.
James King, CEO of Flows, said, “We’re proud to see Flash Drops go live in the U.S. as part of Light & Wonder Elevate. This launch shows exactly what Flows makes possible: taking an idea, building it fast, and scaling it into a product that delivers real player excitement and measurable operator value. Flash Drops is a strong example of gamification done right, with prize pools and random rewards that build loyalty and keep players coming back.”
Dana Jackel, VP Commercial & MD US at Light & Wonder iGaming, added, “We are thrilled to bring Flash Drops to life in the U.S. with Flows. This is an ideal product to showcase our commitment to omni channel experiences for players, and it’s a lot of fun!”
Flows Powers a Growing Suite of Engagement Tools
Flows is more than just a jackpot enabler—it serves as an integration and orchestration platform that supports operators and suppliers in accelerating product development and player engagement efforts. Processing over 15 billion real-time events monthly, Flows provides the infrastructure necessary to drive growth and innovation in the industry.
Wonder Drops Launches in Michigan
In a related announcement, Light & Wonder’s marketing jackpot solution WONDER DROPS™ has launched in Michigan, powered by Flows. Wonder Drops offers operators a flexible, widget-based solution to add static or progressive cash jackpots to any game within Light & Wonder’s network. Its customization options allow operators to increase game visibility and player engagement effectively.
This Michigan launch highlights Flows’ expanding footprint in the U.S. market. Alongside Wonder Drops, Light & Wonder’s portfolio includes additional engagement tools such as Free Rounds and Multiplayer Games, with future plans for tournaments and daily free games—all made easier to launch thanks to Flows’ no-code platform.
Legal Developments: Arbitration Ordered in Lightning Roulette Case
Separately, a Nevada district court has ruled that Evolution’s legal dispute against Light & Wonder over alleged trade secret misuse related toLightning Roulettemust proceed via arbitration instead of litigation. Judge Cristina Silva clarified that the licensing agreement between the parties requires arbitration for such claims, rejecting Evolution’s argument that trade secret issues were exempt.
While trade secret claims move to arbitration, patent infringement accusations remain before the court. The judge deferred decisions on procedural issues, including timing, to the arbitrator.
Light & Wonder also faces ongoing litigation with Aristocrat, which alleges infringement related to its Dragon Link slot. That case is currently in discovery and expected to continue through early 2026.
Source:
“Light & Wonder launch Flash Drops in the US powered by Flows”, flows.world, October 6, 2025
The post Light & Wonder Introduces FLASH DROPS in the U.S. Powered by Flows first appeared on RealMoneyAction.com.