Michigan regulators have launched a new initiative that invites high school sports booster clubs to join a statewide responsible gambling campaign while raising funds for student athletics.
The Michigan Gaming Control Board (MGCB) announced the expansion of its “Don’t Regret the Bet” advertising effort, opening the program to booster organizations across the state beginning in 2026. Officials say the initiative aims to deliver responsible gaming messages to younger audiences while providing financial support to local school programs.
Participating booster clubs can receive up to $4,000 by sharing campaign materials at school sporting events and through community outreach platforms.
Booster Clubs Join Responsible Gaming Effort
The initiative links the state’s responsible gambling campaign with school sports by encouraging booster groups to distribute approved messaging tied to “Don’t Regret the Bet.”
Clubs can place campaign materials across several platforms commonly connected to school athletics. These include social media posts, printed game-day programs, scoreboard or stadium signage, email newsletters and other communication channels used by booster organizations.
Regulators say these placements allow the campaign to reach families and students who regularly attend school sporting events.
“Responsible gaming education isn’t just good practice — it’s critical for protecting Michigan’s youth in an era where betting content is everywhere,” said Henry Williams, executive director of the Michigan Gaming Control Board.
Williams also pointed to the strong community role booster clubs play.
“Booster clubs are deeply trusted in their communities, making them ideal partners to reinforce positive behaviors while generating funds for their programs.”
Concerns Over Youth Exposure to Betting Content
The initiative responds to increasing concerns about how often teenagers see gambling promotions through sports broadcasts, internet advertising and social media platforms.
Research cited by the agency indicates many young people recall multiple sports betting advertisements each week while far fewer report seeing responsible gambling messaging.
A study from University of Michigan C.S. Mott Children’s Hospital also highlights parental concern. Researchers found that one in six parents of teens worry their child could be developing a gambling problem.
Officials say exposure to gambling advertising may increase interest in betting among adolescents. By placing responsible gaming messages in school sports settings, regulators hope to encourage earlier discussions about gambling risks and promote safer decision-making.
Funding and Participation Requirements
To join the program, organizations must operate as school-affiliated booster clubs with nonprofit status under section 501(c)(3). Participants must agree to display MGCB-approved materials and complete a short application along with basic reporting requirements.
Advertising materials provided through the campaign include branded posters, digital graphics and messaging designed for use at sporting events or in online communications.
Funding becomes available once an organization is accepted into the program, and applications are reviewed on a rolling basis.
The booster club partnership marks the latest expansion of Michigan’s “Don’t Regret the Bet” campaign, which provides educational tools and information designed to help residents recognize and avoid problem gambling.
The campaign received national recognition in 2025 when it earned finalist honors in two categories of the PRNEWS Platinum Awards, an awards program that recognizes achievements in public relations and communications.
Source:
“MGCB Invites Michigan High School Booster Clubs to Partner on “Don’t Regret the Bet” Responsible Gaming Campaign”, michigan.gov, March 3, 2026
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