Missouri’s regulated sports betting market has made a powerful debut, with remarkable early activity captured by GeoComply, a global leader in geolocation technology. The Show-Me State officially launched online sports betting on December 1, 2025, and within the first 24 hours, over 250,000 sportsbook accounts were opened, contributing to more than 2.6 million geolocation checks.
A Strong Start for Missouri’s Market
GeoComply’s data reveals that Missourians quickly embraced the newly legalized market, with a notable surge in account registrations and geolocation activity. Kip Levin, CEO of GeoComply, commented, “Missouri has shown for years that it’s one of the most eager states in the country for legal sports betting. What we’ve seen in the first 24 hours is remarkable. Tens of thousands of Missourians immediately joined safe, regulated platforms the moment they became legal.”
The success of the market launch reflects the state’s readiness for regulated sports betting, which was anticipated for some time. Missouri’s sports betting law, which allows both online and in-person betting, initially opened the doors for eight licensed operators, including well-known brands like DraftKings, BetMGM, Caesars, and FanDuel.
Pre-Registration Highlights
Before the official launch, Missouri operators gave residents the chance to pre-register for accounts, resulting in nearly 188,000 sign-ups from November 17 to November 30. This pre-registration period demonstrated the high level of interest in the market, as many Missourians were eager to start betting legally as soon as possible.
“The pre-registration period was a powerful reminder of how quickly consumers embrace a well-regulated market when the option finally exists,” Levin added.
License Structure and Key Operators
Missouri’s sports betting law permits the state’s gaming commission to issue up to 14 licenses, though the state began with eight licensed operators. Among them, two companies, DraftKings and Circa Sports, received untethered licenses, each paying $500,000 for the privilege. These untethered operators are not required to partner with a local casino or sports team.
The other six licenses were issued as tethered licenses, meaning the operators must collaborate with an in-state casino or professional sports team. The tethered license holders include:
- Bet365 (St. Louis Cardinals)
- BetMGM (Century Casino & Hotel Cape Girardeau)
- Caesars (Harrah’s Kansas City and Horseshoe St. Louis)
- FanDuel (St. Louis CITY SC)
- Fanatics (Boyd Gaming)
- theScore Bet (Hollywood Casino & Hotel St. Louis)
Industry Growth and Future Insights
With Missouri’s online gaming market just beginning, GeoComply plans to release additional data in the coming days, including insights from the highly anticipated Kansas City Chiefs’ Sunday Night Football game on December 7. This data will offer a deeper look into the state’s sports betting trends, particularly during high-profile events that are expected to drive significant traffic to sportsbooks.
Additionally, while Underdog was initially expected to offer sports betting in Missouri, the company pulled its license application, choosing instead to focus on its fantasy sports offerings while collaborating with Crypto.com for in-app prediction markets in the state.
Looking Ahead
Missouri’s debut as a regulated sports betting market has exceeded expectations, with rapid user adoption and early signs of a robust market. As more operators enter the scene and the market matures, the state will likely see continued growth in both registrations and geolocation checks. GeoComply’s detailed analysis, expected after a full week of operations, will further shed light on how Missouri’s sports betting ecosystem evolves in the coming months.
Source:
The Show Me State Shows Up for Legal Sports Betting, geocomply.com, December 2, 2025
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