At ICE 2026, Novomatic is set to present an innovative and player-focused portfolio that showcases their commitment to performance and cutting-edge technology. As the largest exhibitor at the Fira Barcelona Gran Via, Novomatic will take center stage alongside its subsidiaries and technology partners, including Novomatic Italia, Novomatic Spain, Novomatic Gaming UK, Löwen Entertainment, Apex, and Ainsworth Gaming Technology. The focus will be on products and systems that drive engagement, operational efficiency, and innovation.
Xtension Link to Lead the Innovation Showcase
One of the key highlights of Novomatic’s presentation will be the Xtension Link series, which has become a significant player in global casino floors. Building on its international success, Xtension Link will introduce new game worlds and evolved feature mechanics that will appeal to markets across the globe. Novomatic’s Vice President of Global Sales and Product Management, Thomas Schmalzer, emphasized that the showcase’s focus would be on “solutions that deliver sustained value for operators and compelling experiences for players worldwide.”
This year’s edition of Xtension Link promises more engaging dynamics, including new multi-feature progressives that are designed to broaden the entertainment offering while boosting player retention and satisfaction. These innovations aim to enhance floor performance and provide operators with a variety of choices that deepen player engagement.
A New Premium Cabinet for Immersive Gameplay
Novomatic will also debut a new premium cabinet at ICE 2026, designed to elevate the player experience with enhanced visual and ergonomic features. The cabinet offers refined audio-visual performance, which will complement the immersive Xtension Link experience. Operators will benefit from a cabinet that is crafted to create visually impactful and engaging entertainment zones, strengthening the overall appeal of casino floors.
Advances in Electronic Table Games and Casino Systems
Alongside hardware innovations, Novomatic will present its advanced systems, including the Novo Unity Pro platform. This solution allows operators to seamlessly combine live, automated, and virtual games, offering greater flexibility in game formats. The new interface experiences and multi-game capabilities ensure that operators can diversify their table game offerings while maximizing the efficiency of their gaming floors.
Further enhancing the operational side, Novomatic will showcase its Novovision Casino Management System, which includes advanced features like biometrically supported cashless gaming and real-time analytics. The system’s modular applications are designed to handle the complexities of modern gaming operations, enabling smarter management and deeper engagement with players.
Greentube’s iGaming Offerings
Greentube, the digital division of Novomatic, will also play a major role in the exhibition. In Booth #2M70, Greentube will showcase its latest iGaming offerings, including classic Novomatic hits and exclusive new content. The company will highlight its ability to integrate land-based gaming experiences with online platforms, demonstrating a seamless connection between the physical and digital gaming environments.
Max Hopp Joins the Excitement
To add to the excitement, Germany’s acclaimed professional darts player Max Hopp will participate in Novomatic’s ICE 2026 showcase. Visitors will have the opportunity to engage with the star player, taking part in challenges and winning exclusive prizes, which will add a unique element to the event.
Looking Forward to ICE 2026
As one of the most anticipated industry events, ICE 2026 will provide the ideal platform for Novomatic to showcase its forward-thinking innovations. Visitors will have the chance to explore the Xtension Link game series, the new premium cabinet, and a variety of systems that will help operators enhance floor efficiency and player satisfaction. With a strong focus on localized development and customer-driven solutions, Novomatic’s presentation is set to highlight how these innovations align with the evolving needs of the global gaming market.
Source:
Setting the Benchmark for 2026: Novomatic at ICE Barcelona, novomatic.com, December 2, 2025
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