Octoplay has made its first move into the U.S. iGaming scene by launching its game content in New Jersey through a newly expanded partnership with BetMGM. Known for its steady expansion across Europe and Canada, the Malta-headquartered developer is now turning its focus to North America’s rapidly growing online gaming landscape.
This strategic collaboration marks Octoplay’s first official U.S. market entry and follows its earlier success in Ontario, where the company partnered with BetMGM to roll out its Jackpot Blitz product — a custom-designed jackpot system that has gained strong traction.
“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy,” said Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”
Strengthening Ties Through Innovation
Octoplay’s relationship with BetMGM is proving to be a central pillar of its expansion efforts. In Ontario, their joint release of Jackpot Blitz achieved an 88% player opt-in rate, a result that reinforced Octoplay’s belief in the potential of tightly integrated operator collaborations.
Carl Ejlertsson, CEO of Octoplay, underscored this belief, stating: “The launch of Jackpot Blitz with BetMGM in Ontario accelerates our North American expansion plans. Our strong partnership with BetMGM has enabled us to bring this innovative product to their Ontario players. With our proven track record of collaboration with top tier gaming operators like BetMGM, we’re ideally positioned to drive significant growth together in regulated markets across North America.”
That strong performance, combined with a newly secured provisional license in Michigan, sets the stage for additional U.S. state entries in the near future.
A Global Strategy Anchored in Regulated Markets
Octoplay’s U.S. debut builds on a wave of momentum generated by its rapid market entries in Europe and Canada. The company currently holds active licenses in several jurisdictions including the UK, Sweden, Malta, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands. With operations already live in Ontario and now New Jersey, and Michigan on deck, Octoplay continues to follow a deliberate roadmap into regulated markets.
BetMGM, for its part, sees this latest partnership as a natural extension of an already productive alliance. “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey,” said Oliver Bartlett, VP of Gaming at BetMGM.
Earlier, Bartlett had praised the Ontario launch as a valuable content addition: “Ontario is a key iGaming market for BetMGM, and adding Jackpot Blitz strengthens our vast collection of games. Octoplay is part of our strategy to collaborate with top-tier partners to bring the best content to our players.”
With a growing presence and strong partnerships in place, Octoplay is setting itself up as a rising force in North American iGaming, bringing its European-tested formula to an increasingly competitive U.S. market.
Source:
“Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey”, Press Release. Jun 24, 2025
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