Online gaming developer Octoplay has taken another step in expanding its UK presence through a new integration deal with operator Midnite. This partnership brings a range of Octoplay’s casino content to Midnite’s growing gaming platform and sets the stage for future releases, including the anticipated launch of its jackpot product suite, Jackpot Hunt.
This latest UK collaboration follows a string of successful partnerships for Octoplay, including agreements with major operators such as William Hill, LeoVegas, Rank Group, and Flutter Entertainment—all secured over the past year. Midnite is now the newest operator in the region to offer Octoplay’s titles, highlighting the developer’s steady climb in one of Europe’s most competitive iGaming markets.
The initial rollout includes a curated selection of Octoplay’s slots, enhancing Midnite’s content offerings. According to the company, this rollout will be followed by the integration of Jackpot Hunt, a jackpot-focused game system tailored for online casinos.
Leaders Tout Strategic Synergy in New Alliance
Ralitsa Georgieva, Director of Business Development at Octoplay, emphasized the strategic importance of this collaboration, stating: “Midnite has established itself as a standout operator in the UK market, and we’re pleased to bring our content to their growing player base. This partnership strengthens our UK presence and demonstrates our commitment to working with operators who share our focus on delivering premium gaming experiences.”
Echoing that sentiment, Midnite’s Senior Casino Manager Chelsea Pinho highlighted the shared vision between the two firms: “We’re delighted to welcome Octoplay as our partner, whose portfolio has proven to resonate strongly with the UK audience. At Midnite, we’re committed to reshaping the UK’s iGaming landscape and Octoplay’s innovative products give us full confidence that they’re the ideal partner for our mission to deliver exceptional gaming experiences.”
International Expansion Continues Across North America
The UK expansion arrives as Octoplay accelerates its North American ambitions. The company recently secured a provisional license to operate in Michigan, opening the door to a new U.S. market. This comes on the heels of its debut in New Jersey via a partnership with BetMGM, its first operational launch in the United States.
Octoplay’s relationship with BetMGM has already yielded results. In Ontario, their collaboration on Jackpot Blitz —a proprietary jackpot system—achieved an 88% player opt-in rate, underscoring the effectiveness of tightly integrated product rollouts. The company sees this as a cornerstone for its North American growth strategy.
Headquartered in Malta, Octoplay holds active licenses in a broad range of jurisdictions including the UK, Sweden, Greece, Romania, Denmark, Slovakia, and the Netherlands, in addition to its recent North American entries. Its rapid expansion reflects a deliberate strategy to scale operations within regulated markets globally.
With the Midnite integration now live and Jackpot Hunt poised to follow, Octoplay is not only reinforcing its presence in the UK but also solidifying its momentum across international markets.
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Source:
“Octoplay partners with Midnite, continuing its rapid expansion across the UK”, octoplay.com, July 21, 2025.
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