Octoplay is accelerating its U.S. expansion strategy, marking a major leap forward with three operator partnerships in New Jersey. By teaming up with Hard Rock Bet Casino, BetMGM, and Rush Street Interactive (RSI), the slot developer has firmly planted its stake in America’s most mature iGaming market.
The most recent deal with Hard Rock Bet Casino signals the company’s third U.S. operator collaboration in just two months. This partnership brings Octoplay’s standout games—including 777 Hot Reels and Eggsponential—to a rapidly growing casino app that now boasts more than 3,300 titles.
“Hard Rock Bet’s rapid growth trajectory and strong brand presence make them the right partner for our next phase in New Jersey,” said Carl Ejlertsson, CEO of Octoplay. “We’re excited to build a long-term partnership together as we continue expanding our US operator network.”
Hard Rock Bet Casino’s VP of Casino, Rich Criado, echoed this sentiment: “Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment, and we’re excited for our players to enjoy these fresh, new offerings.”
A Trifecta of Launches Fuels North American Expansion
Octoplay’s U.S. journey officially began with its BetMGM launch in New Jersey. This debut followed an existing relationship in Ontario, where the two collaborated on Octoplay’s Jackpot Blitz solution. The BetMGM partnership is particularly notable as it served as the company’s first live rollout in the U.S., with further growth expected to follow in Michigan.
Simultaneously, Octoplay extended its reach through a collaboration with RSI, making its titles available to BetRivers users in the state. Already active with RSI in Ontario and Mexico, this New Jersey rollout adds eight hit games to the platform, including 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy.
Regulatory Momentum and a Broader Market Vision
With a firm regulatory footing, Octoplay now holds gaming licenses in 12 jurisdictions globally, including the UK, Sweden, Italy, Malta, and Ontario. In the U.S., it holds an active license in New Jersey and provisional approval in Michigan.
“Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory,” said Georgieva. “We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together.”
RSI’s CEO Richard Schwartz added: “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.”
Laying the Foundation for U.S. Leadership
By forging strategic alliances with three of New Jersey’s key operators, Octoplay has positioned itself as a rising force in U.S. online gaming. These recent deals not only showcase the company’s growing relevance but also serve as the groundwork for a much broader rollout across the American iGaming landscape in 2025 and beyond.
Source:
“Octoplay accelerates US expansion with Hard Rock Bet Casino partnership in New Jersey”, Press Release, September 24, 2025
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