Online casino game developer Octoplay is deepening its footprint in North America with two major launches in New Jersey, joining forces with both BetMGM and Rush Street Interactive (RSI). These strategic collaborations mark Octoplay’s official debut in the United States and significantly bolster its presence in the world’s largest regulated iGaming market.
U.S. Debut with BetMGM Signals Major Expansion
Octoplay has formally entered the U.S. market through a newly launched partnership with BetMGM, a major player in the iGaming and sports betting industry. This milestone builds on their existing relationship in Ontario, where Octoplay first introduced its customized jackpot solution, Jackpot Blitz, tailored specifically for BetMGM.
The launch in New Jersey is Octoplay’s first active U.S. deployment and follows the recent acquisition of a provisional license in Michigan. The company now aims to scale rapidly across the U.S. in 2025, using New Jersey as a springboard.
“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy,” said Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”
Oliver Bartlett, VP of Gaming at BetMGM, added, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”
RSI Partnership Brings Octoplay Titles to BetRivers Players
In addition to its BetMGM rollout, Octoplay has also gone live with RSI’s BetRivers platform in New Jersey. Already working with RSI in Ontario and Mexico, Octoplay’s collaboration now brings eight of its most popular games—including 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy—to New Jersey users.
This partnership further solidifies Octoplay’s reach across North America and strengthens its U.S. market standing. The company now holds 12 active gaming licenses across Europe and Canada, including jurisdictions like the UK, Italy, Sweden, Romania, Greece, and Malta. In the U.S., it holds provisional licenses in both Michigan and New Jersey.
“Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory,” said Georgieva. “We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together.”
RSI CEO Richard Schwartz echoed this enthusiasm, stating, “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.”
A Gateway to Wider U.S. Growth
With both BetMGM and RSI on board in New Jersey, Octoplay is poised for accelerated growth across the U.S. These partnerships not only mark Octoplay’s formal entry into the American iGaming market but also reflect its broader ambitions for strategic expansion throughout 2025.
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Source:
“Octoplay partners with Rush Street Interactive to bring its popular casino games to BetRivers players in New Jersey”, Press Release, August 19, 2025
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