OpticOdds, a leading provider of sports betting data feeds and trading solutions, has teamed up with Pragmatic Play to significantly broaden player prop offerings in the U.S. sports betting market. This integration will embed OpticOdds’ ultra-low-latencyodds feed into Pragmatic Play’s sportsbook platform, enabling operator partners to deliver more extensive player-focused betting options across major leagues.
The collaboration allows Pragmatic Play to leverage OpticOdds’ advanced pricing infrastructure, bringing expanded market depth and accurate real-time odds to its operator portfolio. NBA, NFL, and MLB players will see a notable increase in prop coverage, giving bettors a richer and more engaging wagering experience.
“Our mission at OpticOdds is to equip operators with fast, reliable data for every market,” said Ryan Weinstock, Chief Commercial Officer at OpticOdds. “By partnering with Pragmatic Play Sports, we’re enabling a significantly broader selection of U.S. player prop markets, delivered through our comprehensive feeds. The accuracy and depth of our pricing will help Pragmatic Play’s platform serve bettors with engaging player-focused wagers, without sacrificing integrity or precision.”
Strengthening U.S. Sports Betting Portfolio
Gareth Crook, SVP of Sports at Pragmatic Play, emphasized the significance of the partnership for operator offerings: “This latest partnership with OpticOdds expands the wide range of data feed options available to our operators. It places a particular emphasis on strengthening our U.S. sports coverage through the addition of comprehensive player prop markets. Working closely with Ryan and the wider OpticOdds team, we look forward to delivering a best-in-class U.S. sports portfolio to our current and future operators.”
By integrating OpticOdds’ infrastructure, Pragmatic Play can now provide operator partners with robust and reliable pricing on player props, allowing them to offer deeper markets with greater accuracy. This development enhances Pragmatic Play’s competitive position in the U.S., where player props have become an increasingly important segment of sportsbook offerings.
Context: Operational Shifts and Strategic Partnerships
This partnership follows Pragmatic Play’s recent strategic adjustments in the U.S. market. Last month, the company ceased working with sweepstakes casino operators amid regulatory scrutiny, including a California lawsuit alleging illegal gambling activities by Stake.US. Pragmatic Play, along with Evolution and Hacksaw Gaming, were named as defendants in the suit for allegedly providing content that facilitated unlawful operations, prompting the company to withdraw its offerings from these operators.
Meanwhile, OpticOdds’ parent company, Odds Holdings, Inc., was acquired by Gambling.com Group in December 2024 in a deal valued at up to $160 million. The acquisition, which included $70 million in cash and $10 million in shares upfront, with additional performance-based payments of $80 million, positioned OpticOdds to expand its data services to major U.S. sportsbooks, making this integration with Pragmatic Play a timely strategic move.
Pragmatic Play, headquartered in Gibraltar, maintains partnerships with regulated operators worldwide, including bet365, Caesars Digital, Flutter, Galaxy Gaming, SPIN, and BET99, and this integration marks a significant enhancement to its U.S. portfolio by introducing broader player prop coverage backed by low-latency data feeds.
Source:
“OpticOdds partners with Pragmatic Play to Power Expanded U.S. Player Prop Coverage”, opticodds.com, October 14, 2025
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