A broader distribution of Playtech’s gaming portfolio is reshaping SkillOnNet’s presence in several regulated markets, as the two companies extend their long-running collaboration into new territories. The latest rollout places Playtech’s casino and bingo offerings in front of players in Portugal and Brazil, while preparations continue for launches in Greece and Peru.
This expansion reflects a deliberate focus on jurisdictions where regulation defines market access and growth. SkillOnNet has identified these countries as central to its strategy, using established partnerships to introduce content that aligns with both compliance requirements and local demand.
The agreement builds on an existing relationship between the companies, reinforcing a shared emphasis on maintaining strong positions in regulated environments while broadening access to established gaming portfolios. This approach also supports consistency in how content is delivered across different regions with varying regulatory standards.
Bingo Integration Supports Platform Development
The rollout also introduces Playtech’s bingo technology to SkillOnNet’s PlayOJO Bingo platform, marking a notable addition to the operator’s product offering. Through this integration, players gain access to Playtech’s iBingo system, which supports large-scale operations and a range of gameplay options.
The platform includes shared liquidity capabilities, allowing player pools to connect across networks, alongside features designed to increase interaction. Various bingo formats and progressive jackpots are also part of the system now available to PlayOJO Bingo users.
In parallel, the agreement includes marketing initiatives tailored to each market. These campaigns focus on promoting Playtech’s established titles through SkillOnNet’s consumer brands, including PlayOJO, PlayUZU, and BacanaPlay. These brands benefit from television advertising, which supports broader visibility as the companies expand into competitive regions and attract wider audiences. The coordinated campaigns are designed to align closely with local market expectations and player behaviour.
Partnership Focuses on Long-Term Market Presence
Both companies have positioned the rollout as part of a longer-term effort to strengthen their standing in multiple markets. By combining distribution capabilities with technology platforms, the collaboration aims to support sustained growth rather than short-term gains.
Jani Kontturi, Head of Games at SkillOnNet said: “Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements.”
From Playtech’s perspective, the expansion highlights confidence in its technology and ongoing strategy in the bingo segment.
Marat Koss, Chief Interactive Gaming Officer at Playtech, commented: “We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players. The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy. We look forward to continued shared success with a valued partner.”
The continued rollout across multiple jurisdictions signals a coordinated approach, with both companies aligning product distribution, marketing, and platform integration to reinforce their positions. As additional markets come online, the partnership is expected to further extend its reach while maintaining a consistent operational framework over time and supporting ongoing collaboration between both teams.
Source:
“SkillOnNet and Playtech Deepen Partnership with Multi-Market Games Expansion”, Press Release, March 17, 2026
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