Pragmatic Play will present its plans for 2026 at ICE Barcelona, where the iGaming supplier is set to reveal upcoming releases across multiple product categories. The showcase will include new slot titles, live casino content, arcade games, and the latest edition of its Drops & Wins promotional tool, marking the start of a new business year after a period of strong growth.
The appearance follows a record-breaking 2025, during which the company launched more than 100 network slots, expanded its game show offering, and entered the arcade segment. The exhibition will serve as a platform to outline how these developments feed into its next phase.
Large-Scale Stand Showcases Product Range
Pragmatic Play will occupy stands 2P30, 2P50, and 2P70 at ICE Barcelona with a display covering more than 1,750 square metres. The stand includes 100 screens powered by over 150 million pixels, including two large displays intended to highlight the company’s characters and titles. A candy-themed installation featuring more than one tonne of sweets will sit at the centre, alongside a Pragmatic Play Sports area displaying football memorabilia.
Several slot releases will take focus, including Jelly Express and Sugar Rush Super Scatter, additions to its sweet-themed portfolio. Visitors will also see Joker’s Jewels Hold & Spin and Zeus vs Hades – Gods of War 250, a sequel to the 2023 title.
Live Casino Expansion And Localisation
Live Casino remains a key priority. Over the past 12 months, Pragmatic Play has introduced more than 150 live dealer tables, with 55 tailored to specific markets. This strategy has been supported by new studios in Serbia and Colombia and Smart Studio technology, which has produced more than 800 customised tables for operators.
Additional Live Casino studios are planned for 2026, including one in Brazil. ICE Barcelona will also host the debut of Gates of Olympus Roulette, alongside titles such as Color Game Bonanza, Crystal Roulette, and the new Flow Blackjacktables.
Arcade Titles, Promotions, And Sportsbook
The arcade portfolio will feature titles including Plinko+ and Chicken+, a fast-paced, retro-style game built around cash-out mechanics. The event will also highlight the latest season of Drops & Wins, offering up to €25,000,000 through Weekly Wheel Drops and Daily Tournaments.
Pragmatic Play Sports will attend to promote its sportsbook, with scheduled activity including a Q&A session with Clarence Seedorf on Monday 19th at 2 pm, hosted by Sky Sports presenter Polly James.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “2025 was a landmark year for Pragmatic Play, with our strength across multiple product verticals reflected in record player activity and the receipt of 39 industry awards.
“2026 is shaping up to be another exceptional year, and it all starts at ICE Barcelona. We’re looking forward to showcasing our newest games, including Chicken+, Jelly Express, Color Game Bonanza, and Gates of Olympus Roulette, and demonstrating how we plan to deliver bigger, bolder, and more exciting experiences for our partners and their players.”
Source:
“Pragmatic Play To Showcase Star-Studded 2026 Lineup At Ice Barcelona”, pragmaticplay.com, January 16, 2026
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