Relax Gaming, a top-tier iGaming aggregator and provider of versatile content, has secured a Silver Bullet deal to include online games from the Blue Guru platform.
Blue Guru is specialized in creating history and mythology-inspired games and it has become the newest developer to take advantage of the industry’s leading distribution campaign, Relax’s Silver Bullet.
The latest deal will allow Blue Guru to access the aggregator’s selection of tier-one operators and to become more recognized in the industry.
The studio Blue Guru already has more than 20 years of experience in game creation, delivering everything from niche, local titles for individual markets to global hits.
The deal with Relax Gaming will also allow Blue Guru to work on the production and distribution of cutting-edge titles faster than before, as well as to additionally diversify the variety of quality titles available to Relax’s partners.
Reacting to the new deal, Simon Hammon, CPO at Relax, said:
“Relax has quickly expanded its already-established portfolio of games and does so again with this exciting Silver Bullet partnership.
“We’re very happy to be bringing more of Blue Guru Games’ creativity and engagement in online games to the wider market and are looking forward to helping them reach the next chapter of their development”
According to his words, this deal highlights the platform’s ability to enhance its partners’ profiles among top-notch operators. They look forward to reaching their goals together for the upcoming years.
Andrew Braithwaite at Blue Guru Games notes that the entire team at Blue Guru is devoted to making the storytelling in its games as appealing and engaging as possible, guaranteeing gaming is more appealing than it ever was. Thanks to Relax’s long-term relationship with the team and their immediate contact with players, this is the ideal partner for them.
He added:
“The Silver Bullet program is exactly what we need to help us reach the next level as a developer in the iGaming industry. We look forward to seeing what this partnership will bring.”
About the Brand
Relax Gaming Group was established in 2010, aiming to simplify the distribution of B2B content to the iGaming sector. Thanks to the typical pricing and focus on collaboration, the company continues to extend its global reach. The aggregator already offers more than 2000 online casino games to its players including Poker, Bingo, and slots. It is also recognized for two programs – Silver Bullet and Powered By.
Source:
“Relax Gaming brings Blue Guru on board as Silver Bullet partner”, relax-gaming.com, February 17, 2022.
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