RubyPlay, the B2B iGaming content developer known for its dynamic slot experiences, has officially expanded into Delaware through its continued partnership with Rush Street Interactive, Inc. (NYSE: RSI). The move marks the studio’s second U.S. state entry, following its New Jersey debut earlier this year.
Slot Studio Deepens U.S. Market Presence with BetRivers Expansion
This latest development is part of RubyPlay’s broader U.S. growth strategy, which focuses on delivering its tailored slot offerings across regulated markets. The collaboration with RSI—one of the most trusted names in online gaming—has once again positioned RubyPlay to bring its distinctive slot experiences to American players, now including those in Delaware.
As part of the launch, players in the state will have access to a lineup of more than 20 of RubyPlay’s most notable slot titles. This includes crowd favorites like Immortal Ways® Diamonds SE, Diamond Explosion® Patriots, and Immortal Ways® Buffalo. These games combine RubyPlay’s signature features with U.S.-specific themes to provide a gameplay experience fine-tuned for local audiences.
Partnership Reflects Growing Trust and U.S. Momentum
The expansion further strengthens the existing relationship between RubyPlay and Rush Street Interactive. RSI, which operates the BetRivers brand, has consistently partnered with content providers that deliver high-quality, engaging experiences—qualities that RubyPlay continues to demonstrate.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, highlighted the significance of this expansion: “Breaking into a second US state is a big moment for us, especially alongside a partner that truly understands the casino games category and shares our vision. We’ve already seen how well our content resonates with BetRivers players in New Jersey, and we’re confident Delaware will be no different. With titles like Immortal Ways® Buffalo and Diamond Explosion® Patriots leading the charge, we’re bringing something fresh, bold and built to engage.”
The collaboration with RSI is pivotal not only for RubyPlay’s U.S. ambitions but also as a signal of continued success from their earlier efforts in New Jersey. With Delaware now in the mix, the studio is accelerating its presence in states with legalized iGaming.
BetRivers Continues to Broaden Content Portfolio
For RSI, the deal underscores its commitment to curating top-tier content that appeals to a broad player base. The operator is widely regarded for its premium gaming platforms and player-first approach, and RubyPlay’s addition to its Delaware lineup reinforces that standard.
Richard Schwartz, Chief Executive Officer at Rush Street Interactive, shared his enthusiasm about the expanded partnership: “We’re delighted to expand our partnership with RubyPlay and bring their high-quality slots to our BetRivers players in Delaware. RubyPlay’s portfolio continues to impress, and we’re excited to showcase these games to our ever-increasing player base in Delaware.”
By bringing proven content to a new market, RSI aims to deepen player engagement while giving RubyPlay another avenue to showcase its growing portfolio in the United States.
With continued strategic moves like this, RubyPlay is setting a strong pace in its U.S. expansion, building momentum across regulated iGaming states with help from long-standing, trusted partners like Rush Street Interactive.
Source:
“Delaware: RubyPlay expands through Rush Street Interactive partnership”, linkedin.com. Aug 13, 2025
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