S Gaming is set to enter the United States online gaming market through a partnership with BetMGM, marking the studio’s first launch in the country. The agreement will see S Gaming’s slot content made available to American players through BetMGM’s platform across several regulated jurisdictions.
The launch represents a significant step for the studio, which has expanded rapidly since it began operations in 2023. In that time, S Gaming has established a presence with multiple operators in the UK, building recognition around a development approach focused on casual gameplay and sustainable entertainment. Its arrival in the US has been closely watched, given the size and complexity of the market.
Rollout across key regulated states
As part of the partnership, BetMGM will introduce S Gaming’s titles in states where online casino gaming is permitted. The initial rollout will cover New Jersey, Pennsylvania, West Virginia, and Michigan, giving the supplier access to a broad player base from the outset.
The first wave of content will include “Barnyard Bash Chicken Chase”, “Triple 7 Jackpot” and “Cat and Mouse Collect”. These games form part of S Gaming’s established portfolio and have already been released in other regulated markets. Their inclusion adds to BetMGM’s existing casino offering, which continues to grow as competition intensifies among licensed operators.
Momentum Behind The US Launch
S Gaming’s move into the United States builds on momentum generated over the past three years. The studio has sought to distinguish itself through an emphasis on accessible mechanics and long-term engagement, rather than relying on complex features or short-term play patterns.
Entering the US market presents regulatory and commercial challenges for international suppliers. By partnering with an established operator active across multiple states, S Gaming secures a pathway into the market while aligning with a platform that already holds the necessary licenses and market reach.
Charles Mott, CEO & Co-Founder at S Gaming, said: “This is the absolute best way to enter the New Year, with one of our most important market launches to date and with such a high-calibre operator.
“We believe our ethos of producing fun, sustainable content is just what the US market needs and that we have entered the market with a power player like BetMGM is a testament to this.
“This is just the start of our ambitious plans for the US and for our partnership with BetMGM, with plenty more to come in the year ahead.”
Expansion of BetMGM’s Casino Catalog
For BetMGM, the launch supports its ongoing strategy of expanding its online casino portfolio. The operator has continued to add new suppliers as it strengthens its position in regulated US jurisdictions.
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “BetMGM takes pride in being the first in the United States to debut S Gaming’s engaging content.
“This launch will add more slot titles to our already robust portfolio of games and sets the tone for what’s ahead in 2026 as we build the best online casino destination.”
The agreement sets the foundation for further collaboration as S Gaming begins its US operations and plans additional market activity.
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Source:
“S Gaming to make hotly anticipated United States debut with BetMGM”, Press Release, January 15, 2026
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