Scientific Games has been selected to continue as the Ohio Lottery’s exclusive instant scratch game partner for another decade, reinforcing a collaboration that has consistently delivered strong sales performance and innovation. The global lottery leader will remain the primary creator and manager of the Lottery’s Scratch-Off portfolio, a category that ranks the Ohio Lottery among the top 20 in the world for scratch game sales, according to La Fleur’s 2025 World Almanac.
The company currently produces most of the state’s instant games and has played a central role in developing the Ohio Lottery’s successful Scratch-Off lineup. John Schulz, President of Americas and Global Instant Products at Scientific Games, highlighted the strength of the collaboration, saying, “By applying data-driven game innovation and portfolio management, has continually improved Scratch-Off sales profits to benefit education in Ohio. We are very proud that our partnership with the Ohio Lottery is based on collaboration and a deep understanding of the Lottery’s business, and we look forward to another 10 years of success together.”
Driving Growth Through Innovation and Data
Scientific Games has supported the Ohio Lottery’s growth through its Enhanced Partnership instant game management program, an initiative that leverages analytics, logistics, and marketing expertise to optimize performance. Since the program’s introduction seven years ago, the Lottery’s Scratch-Off revenue has increased from $1.6 billion in FY 2019 to over $2.4 billion in FY 2025, demonstrating the impact of this data-focused strategy.
The company’s operations near the Lottery’s Cleveland headquarters facilitate collaboration across a network of more than 10,000 retailers statewide. The Enhanced Partnership model—used by more than 20 lotteries globally, including half of the world’s top-performing instant game operators—focuses on continuous product improvement and strategic portfolio management.
In addition, the Ohio Lottery was among the first to implement SCiQ, Scientific Games’ groundbreaking in-store ecosystem for managing instant games. This proprietary technology helps retailers streamline inventory control, track sales performance, and automate reporting, while its digital menu boards enhance the customer experience and simplify purchasing. More than 800 retail locations across Ohio now feature this system.
Scientific Games also serves as the Lottery’s gaming systems technology provider, expanding its role beyond content creation to encompass full-service operational support.
Global Leadership and Responsible Gaming Commitment
With its products representing 70% of global instant scratch game retail sales, Scientific Games continues to set the standard for lottery innovation worldwide. The company supplies retail and digital gaming solutions, analytics, and technology to 150 lotteries across 50 countries.
The organization’s influence extends beyond product performance to player protection. For the eighth consecutive year, Scientific Games has joined the National Council on Problem Gambling’s (NCPG) Gift Responsibly campaign, reaffirming its dedication to responsible gaming.
The company’s responsible gaming work spans research, education, and industry collaboration. Since 2021, its Annual Responsible Gaming Research Study has provided independent insights into player behaviors, guiding lotteries in fostering safe and sustainable play. Scientific Games also partners with regulators, researchers, and advocacy groups worldwide to uphold global best practices and serves as a Platinum Member of the NCPG.
Source:
“Scientific Games Named Ohio Lottery’s Primary Scratch-Offs Partner for 10 More Years”, scientificgames.com. Nov 5, 2025
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