SIS Content Services, the digital arm of Sports Information Services (SIS), is strengthening its foothold in the United States through a new strategic partnership with Hard Rock Bet Sportsbook. The collaboration introduces the H2H Global Gaming League™ (H2HGGL) to Hard Rock Bet’s platform, marking its entry into the 15th U.S. state and significantly expanding its audience.
Through this agreement, Hard Rock Bet Sportsbook users will gain access to over 225,000 short-form eBasketball and eSoccer matches annually, all part of the H2HGGL’s continually evolving content suite. These fast-paced matchups are designed for betting and streaming simultaneously, offering ultra-low latency broadcasts and a robust selection of pre-game and in-play betting markets.
Delivering Trusted, Certified Esports Content
H2HGGL is not just growing in scale; it’s also a recognized leader in esports integrity. It became the first esports betting product to earn the Gold Standard accreditation from the Esports Integrity Commission (ESIC), a top-tier endorsement that reflects the league’s commitment to transparency and competitive fairness. All events are powered by professional players and feature responsible gaming mechanisms, reinforcing trust and safeguarding players.
Executives Emphasize Innovation and Engagement
SIS and Hard Rock Bet both expressed enthusiasm for the partnership, highlighting the synergy between the high-integrity esports league and the sportsbook’s tech-driven approach.
Michele Fischer, Vice President at SIS Content Services, commented on the expansion, saying: “Our agreement with Hard Rock Bet Sportsbook marks the launch of H2H Global Gaming LeagueTM into its 15th US state. As Hard Rock Bet Sportsbook is rapidly growing, we are thrilled that our premium esports content will provide their players with continual captivating entertainment.”
Jake Nowry, Sales and Business Development Manager at SIS, emphasized the appeal of this high-energy offering: “Hard Rock Bet Sportsbook’s innovative approach to sports betting makes them an ideal partner for our fast-paced, high-integrity esports content. I am especially excited to introduce the H2HGGL to a new audience.”
Neil Walsh, SVP-Sportsbook at Hard Rock Bet, noted how the deal strengthens their product ecosystem: “We’re thrilled to partner with SIS to bring this premium offering to Hard Rock Bet Sportsbook and augment our always-on streaming entertainment. The addition of H2H Global Gaming League™ expands our already deep markets and esports offering, reinforcing our commitment to delivering innovative, engaging experiences that players can rely on around the clock.”
SIS Continues U.S. Growth in Esports Sector
This move builds on SIS’s growing North American momentum. The company previously partnered with Genius Sports in 2024 to distribute its esports content and continues to secure relationships with key sportsbook operators across the U.S.
By aligning with Hard Rock Bet—a leading name in online sports betting and casino gaming – SIS not only widens its audience but also reaffirms its status as a global supplier of premium, always-available betting content. The collaboration is a clear signal of the industry’s growing recognition of esports as a mainstream betting category, supported by both advanced technology and high regulatory standards.
Source:
“SIS expands H2H GG League™ US footprint with Hard Rock Bet Sportsbook Agreement”, sis.tv, Aug 5, 2025
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