In a significant shift within the social gaming advocacy landscape, the Social and Promotional Gaming Association (SPGA) has ceased to operate as an independent organization, merging with the Social Gaming Leadership Alliance (SGLA). The consolidation comes at a critical juncture for sweepstakes-based gaming, particularly in California, where a proposed statewide ban inches closer to reality.
Advocacy Consolidates Amid Legislative Pressure
The merger follows the passage of AB 831 through California’s legislature – a bill that would outlaw sweepstakes casinos across the state if signed by Governor Gavin Newsom. With the bill now awaiting gubernatorial approval, industry organizations are recalibrating their strategies.
An SPGA spokesperson confirmed the group’s dissolution in a statement shared: “The SPGA is consolidating its efforts with the SGLA. The category is best served by a clear and consistent voice from one group. We’re proud of what our members have accomplished and look forward to the continued leadership of the SGLA.”
The SGLA, which was formed earlier in 2025 with VGW – operator of Chumba Casino, Luckyland Slots, and Global Poker – as a founding member, now becomes the primary trade body representing sweepstakes gaming interests.
SPGA’s Short-Lived But Vocal Advocacy
Despite its brief existence – established in 2024 with a starting roster of 11 operators – the SPGA had been vocal in opposing AB 831. It joined the SGLA in raising concerns about the bill’s impact, particularly on tribal communities with limited economic resources.
The two groups jointly argued that eliminating sweepstakes casinos could cause California to forgo an estimated $1 billion in economic activity, potentially harming vulnerable tribal economies that rely on the industry.
Although the SPGA initiated much of the early advocacy, the SGLA quickly rose to prominence. Led by former Congressman Jeff Duncan, the SGLA has issued frequent statements and even spearheaded a physical demonstration against AB 831 in Sacramento on September 8.
Yet, despite these efforts, the bill passed unanimously through both the California Senate and Assembly. Vocal critics of the advocacy groups have taken notice, including Victor Rocha, a prominent proponent of the bill, who referred to both organizations as “the moron twins” on X following the Senate’s approval.
A Shifting Landscape for Sweepstakes Operators
The situation in California is part of a broader crackdown on sweepstakes gaming. In addition to legislative progress in the Golden State, other jurisdictions are tightening regulations:
- Nevada, New Jersey, and New York have all passed similar bans, with New York’s bill still awaiting Governor Kathy Hochul’s signature.
- Connecticut, Louisiana, Maryland, and Montana have seen comparable bills introduced this year.
- Multiple states have also issued cease-and-desist orders targeting sweepstakes platforms.
While the SPGA’s exit and the SGLA’s survival may suggest a pivot in strategy, it may also reflect diminishing optimism about a gubernatorial veto in California. Governor Newsom still holds the authority to block AB 831, but the consolidation hints that industry leaders may be bracing for its enactment.
Nevertheless, the broader legal fight is far from over. Despite increasing resistance, no unified federal stance on sweepstakes gaming has emerged, and several states continue to allow such operations without legislative interference.
Source:
“Exclusive: SPGA to merge with SGLA”, gamblinginsider.com, Sep 16, 2025.
The post SPGA Folds Into SGLA as California Sweeps Ban Gains Ground first appeared on RealMoneyAction.com.