Ever since the internet came into our lives, we can’t imagine a day without it. Rare are those who can complete their business obligations without using it.
The most famous brand we come across on the internet is the famous Google. Through the search, we can find a lot of useful information. We can also advertise our business online.
Changes Made by Google
Since sports betting has been legalized recently in the American state of New York, advertisements that have been strictly banned so far will now appear on Google. Namely, Google has changed its policy regarding gambling and games. With this step, this brand added New York State to the list of countries where it is possible to launch sports betting ads. These ads, from now on, will be visible on Google.
Note that the New York State Gaming Commission recently legalized this type of entertainment and that the decision on legalization came into force on January 8, 2022.
In addition to New York, players from over 30 states have the opportunity to enjoy sporting events and place bets on them. Approximately 100 million punters in America can bet on sports so far.
Google Has Spoken Out on The Occasion
Google has announced this new change, saying in its official announcement: “In January 2022, the Google Ads Gambling and games policy United States country-specific will be updated. We will begin to accept and run ads for sports betting from certified, state-licensed entities in New York from January 8.”
However, for companies that want to promote their products through Google, it is necessary to first apply for certification, said Google.
Mobile gambling is also allowed to punters from this state. Namely, New York state lawmakers and former Governor Andrew Cuomo gave a thumbs up in April last year to launch mobile gambling, and brands that are allowed to provide these services include DraftKings Sportsbook, FanDuel, Caesars Sportsbook, and BetRivers. However, some brands are still awaiting approval. These include BallyBet, BetMGM, Wynn Interactive, Resorts World Bet, and PointsBet.
Source:
“Google updates sports betting ad policy to include New York’’. Gaming America. January 10, 2022.
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