Sunderland AFC, the fallen giant, is slowly but surely returning to its old glory, and as the first step towards its main goal, which is the Premier League, has announced that Spreadex will become its new principal partner.
After returning to the Championship, they are hungry for success, so The Black Cats are working hard to shine once again! Will they succeed? We hope so!
Who is Spreadex?
Spreadex is a UK-based brand, the only one that offers two types of sports betting – fixed odds and spread betting, casino gaming as well as financial trading.
The firm was founded in 1999, with headquarters in St Albans, Hertfordshire, England. So far, they have won many awards including Best Spread Betting Provider three times, Best Mobile Trading Platform, Best Spread Betting Operator, Best Customer Service and many others.
Moreover, the company was listed as one of the top 1,000 fastest-growing companies by the Financial Times Europe.
The first step towards the goal!
So, this renowned company and the famous football club signed a three-year partnership. The club will proudly wear the Spreadex Sports logo on both home and away kits until summer 2025.
Moreover, this deal also includes a presence across SAFC’s digital media platforms as well as charity work in collaboration between the two brands.
If you are interested in more about the history of this club, we recommend the documentary – Sunderland ‘Til I Die!
About the Partnership
David MacKenzie, CEO of Spreadex, said: “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the Club after their promotion back to the Championship. At Spreadex, we have also seen strong recent results as we continue to grow as a company and we look forward to working closely with SAFC – and their fans and community partners – during this long-term deal. One initiative we will be introducing immediately is a pledge to donate £100 to the Club’s designated charity for every home goal scored by the Black Cats throughout the upcoming season. We will also be looking to launch other charity initiatives in the coming months.”
SAFC’s Chief Operating Officer, Steve Davison, added: “We are all delighted to welcome Spreadex as our new Principal Partner and look forward to building our relationship with them throughout the next three years. It is set to be an extremely exciting campaign for the Club as we return to the Championship and this partnership will also support communities within the City of Sunderland through a range of innovative initiatives.”
Source:
‘’Sunderland AFC Announced Spreadex as the Club’s New Principal Partner Ahead of the 2022-23 Season‘’, europeangaming.eu, June 30, 2022.
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