Brazilian UFC featherweight Diego Lopes da Silva is taking his talents from the octagon to the world of online gaming as the newest brand ambassador for Aviator. Known for his fast-paced, high-energy fighting style, Lopes will now bring that same excitement to Aviator, the globe’s most-played crash game, which sees over 60 million players monthly and 400,000 bets per minute across 5,500 online casinos worldwide.
A Strategic 12-Month Partnership
Under the terms of the 12-month agreement, Lopes will feature in a series of marketing campaigns and activations aimed at engaging his dedicated fan base in Brazil and expanding Aviator’s reach internationally. The timing of this collaboration aligns with Lopes’ rise in the UFC, particularly following his decisive victory against Jean Silver at UFC Fight Night 259, which further solidified his reputation as one of the division’s top contenders.
Aviator’s parent company, SPRIBE, has been building a growing roster of UFC ambassadors since first partnering with the promotion in 2023.
Joining an Impressive Fighter Lineup
Lopes is now part of a star-studded network of UFC ambassadors for Aviator, including Alex Pereira, Merab Dvalishvili, Arman Tsarukyan, and Johnny Walker. These collaborations are part of SPRIBE’s broader marketing strategy, which has also seen Aviator expand into other high-profile sports partnerships, such as becoming the official crash game of AC Milan in late 2024. With Brazil emerging as a key market for online gaming, Lopes’ appointment reinforces Aviator’s commitment to growing its presence in the region while continuing its global expansion.
Insights from the Aviator Team
Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, commented on the collaboration: “Diego is one of the biggest names in the UFC right now and has quickly risen through the ranks to be a title contender. To be able to partner with such a high-profile fighter is a major advantage for us as we continue to drive awareness of Aviator among players in Brazil and beyond. Diego’s fans will be captivated by the experience that Aviator provides – it’s fast paced, action packed and social, making it just as thrilling as watching Lopes go head-to-head with his opponents.”
Reflecting on his role, Lopes said: “Aviator is one of the most thrilling games I have ever experienced, and that’s why I am proud to become an Aviator ambassador. Strap in, hold tight, and watch as the plane and the win multiplier climb higher. But just like a knockout punch, timing is everything – you need to pick the right moment to cash out to lock in the biggest wins. Keep your eyes peeled, as we have some great campaigns in the works, introducing Aviator to my fans in Brazil and beyond with my trademark style.”
Expanding Aviator’s Global Appeal
This partnership is another step in SPRIBE’s strategy of integrating UFC athletes into its marketing campaigns. By combining the thrill of a top-tier fighter with the excitement of the Aviator crash game, the brand seeks to bring the intensity of the octagon into the online gaming world. Lopes’ involvement is expected to draw in Brazilian players and attract attention from international fans, making Aviator not just a game, but a social and action-packed experience for millions of users worldwide.
Source:
“UFC fighter Diego Lopes named as Aviator brand ambassador”, Press Release, September 29, 2025
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