4ThePlayer teams up with Entain for UK retail launch of player-favourite slots

By | January 15, 2026
4ThePlayer, the specialized slot studio recognized for its player-centric philosophy, has reached a deal with Entain, one of the globe’s biggest sports betting and gaming organizations, to roll out several games within Entain’s UK retail network, beginning with two of 4ThePlayer’s top titles in the UK: 4 Fantastic Fish and 3 Lucky Leprechauns.
The launch signifies another key milestone in 4ThePlayer’s retail path, bringing successful online titles to physical stores and enabling high-street gamers to engage with the studio’s games. Both games have gained a loyal online audience due to their captivating gameplay, straightforward math, and emphasis on alleviating typical player annoyances.
4 Fantastic Fish is one of 4ThePlayer’s premier games and the cornerstone of its most prosperous series so far, centered on the studio’s distinctive Money Ways™ feature. 3 Lucky Leprechauns has also emerged as a favorite among players, providing regular features and a vibrant, approachable experience that easily adapts to retail gaming.

Chris Ash, Founder and Managing Director at 4ThePlayer, said: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”

Matt Stadius, Director of Retail Gaming at Entain, added: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”

The retail launch has been executed in partnership with Reflex Gaming, a top omni-channel provider of gambling games and machines in the UK, guaranteeing that the titles are tailored for Entain’s store setting and retail customer base.
The agreement with Entain aims to grow gradually, with more 4ThePlayer titles scheduled to come, providing a consistent flow of known, player-approved content for Entain’s retail clientele.
This partnership strengthens 4ThePlayer’s dedication to developing games that function across various platforms, while upholding its boutique approach of prioritizing quality over quantity and a continuous emphasis on player enjoyment.

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