In this exclusive interview, Betbazar’s Head of Business Development, Bartlomiej Michalek, shares key insights into the company’s AI Cricket solution — explaining how it delivers stable, year-round revenue for Operators, strengthens engagement during high-demand periods like the upcoming IPL, and sets the foundation for a broader portfolio of upcoming AI-powered games.
What truly sets AI Cricket eCSL apart as a real AI-powered cricket experience rather than traditional virtual sports content?
“What truly sets AI Cricket eCSL apart is that it is not a traditional virtual product built on RNG or pre-scripted match scenarios. There are no fixed animation loops and no predetermined outcomes behind the scenes.
Every single ball is generated by an advanced AI model that incorporates real player attributes, performance logic and dynamic in-game factors. The system evaluates conditions in real time, meaning outcomes evolve naturally rather than following a predefined script.
As a result, gameplay feels organic and unpredictable — much closer to real sport than classic virtual simulations. For Operators, this creates a fundamentally different betting experience: one driven by intelligent modeling rather than randomization, delivering authenticity, credibility and deeper engagement.”
Why do you position AI Cricket as a strategic growth driver rather than just another content addition?
“We position AI Cricket as a strategic growth driver because it goes far beyond simply adding another content vertical to a Sportsbook. It addresses one of the biggest structural challenges in cricket betting — seasonality.
Traditional cricket content is calendar-dependent. There are peaks during major tournaments and clear slow periods in between. AI Cricket eliminates that gap by delivering continuous, year-round cricket action. With more than 20,000 monthly events, Operators are not relying on external schedules — they control consistent engagement and turnover.
On top of that, the fully automated trading model and stable 8%+ margins transform it from entertainment content into a scalable business engine. There is no need for additional trading resources, and profitability remains predictable.
For our Partners at Betbazar, AI Cricket is not just “more content.” It is a controlled, automated and sustainable revenue stream designed to drive long-term growth rather than short-term spikes.”
What makes AI Cricket a complete plug-and-play solution from integration to 24/7 operations?
“AI Cricket is a true plug-and-play solution because we deliver everything an Operator needs in one fully integrated package. It’s not just a video feed or just an odds feed — it’s the complete system: high-quality video stream, real-time data, fully managed odds feed, and an automated trading engine, all integrated via a standard sportsbook API.
The technical integration is straightforward and typically takes only 2–4 weeks. Once live, Operators benefit from 24/7 operations with 99.93% uptime, without the need to build or maintain an in-house trading team.
From a B2B perspective, it’s a ready-to-deploy, scalable product from Betbazar. Operators don’t need additional resources, complex infrastructure, or manual intervention. They simply integrate, activate, and start generating revenue.”
With the upcoming IPL season generating massive attention, how does AI Cricket help Operators turn this momentum into long-term growth?
“IPL is a massive traffic and engagement driver — but it’s also very concentrated. There are peak hours, match windows, and then there are gaps: pre-match build-up, breaks between games, and days without fixtures.
This is exactly where AI Cricket becomes a strategic tool. Operators can use AI Cricket to bridge the waiting time between IPL matches, keeping cricket fans active on the platform instead of losing them to competitors. Short 3–6 minute AI matches are perfect for maintaining momentum — they extend the IPL experience rather than competing with it.
Before the big game starts, AI Cricket can “warm up” the audience. During downtime, it keeps betting cycles alive. After the match ends, it sustains engagement instead of allowing activity to drop. In other words, IPL creates the emotional peak — AI Cricket helps Operators monetize the anticipation, the breaks, and the aftermath.”
What would you say to Operators who are considering integrating AI Cricket into their Sportsbook?
“I would say this: AI Cricket is not a test product or a seasonal experiment — it’s a structured, revenue-focused solution built for operators who want predictability and control.
Cricket demand doesn’t disappear outside major tournaments, but traditional supply does. AI Cricket allows Operators to stay present in that space consistently, without being dependent on external calendars or additional operational resources.
It combines automation, scalability, and steady margin performance in a way that reduces complexity rather than adding to it. There is no need to expand trading teams or build new workflows — the system is designed to run efficiently and independently.”
Are you planning to expand your portfolio with more AI-powered games besides Cricket?
“Yes, expanding our portfolio with additional AI-powered games is a natural next step for us. AI Cricket has clearly demonstrated that true AI-driven sports simulation is not only technologically viable, but commercially powerful.
We’ve seen how this model delivers both strong business performance and sustained player engagement — combining realism, automation, and margin stability in a scalable framework. That validation gives us confidence to apply the same AI-driven approach to other sports and formats.
For Betbazar, this is not just about launching one successful product. It’s about building a broader AI Games portfolio that helps Operators access continuous, intelligent, and automated sports content designed for long-term growth.”
About Betbazar
Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
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