Allwyn–Gopuff Collaboration Brings The National Lottery Straight to Your Door

Allwyn, the operator of the National Lottery, has teamed up with Gopuff, the frontrunner in instant commerce, to deliver The National Lottery directly to players’ doorsteps. The rollout allows customers in 16 key cities throughout England and Wales to receive Scratchcards at their homes in as little as 15 minutes along with thousands of daily necessities.

In response to the evolving retail environment and consumer purchasing behaviors, Allwyn has collaborated with Gopuff to create a tailored, sustainable, and scalable approach for distributing National Lottery Scratchcards. Consequently, customers can receive Scratchcards in just a few minutes along with over 5,000 items covering fresh groceries, household essentials, health and wellness, drinks, and more.

Created with consumer safety as a priority, the collaboration showcases Allwyn and Gopuff’s joint dedication to providing innovation in a responsible manner. Verification of identity is necessary for every Scratchcard purchase, which is also limited to Allwyn’s restriction of 10 Scratchcards per transaction, a rule implemented by the operator in 2024.

Allwyn’s Retail Revenue & Customer Director, Alison Acquaye-Acford, said: “We’re always looking at ways to respond to the ever-evolving retail environment and the changing ways people are buying grocery products – with ease and convenience being key factors. And through this new partnership with Gopuff, we’re doing just that.

“We’re making it even easier for existing National Lottery players to get the games they want to play quickly and safely. But we’re also looking to make the most of Gopuff’s presence in cities, reaching new customers who are already shopping through the platform. All of this is helping us continue to build on the £32m raised, on average, every week for Good Causes – which is what The National Lottery is all about.”

“At Gopuff, we’re constantly focused on improving the customer experience and bringing our consumers more of what they love in minutes,” added Alberto Menolascina, SVP of UK and New Business at Gopuff. “This new partnership with Allwyn enables us to do just that. Since launching the pilot program last month, our customers have shown an immediate interest in this new offering. This is instant commerce in action, giving customers what they want, when they want it, safely and conveniently.”