Aristocrat Interactive
, Aristocrat’s online Real Money Gaming (RMG) division, has partnered with Big Bola to deliver a comprehensive suite of iGaming solutions, integrating advanced technology and personalized services tailored for the Mexican market.
Under this agreement Aristocrat Interactive will provide Big Bola with a robust Player Account Management (PAM), Sportsbook Solution, and bespoke managed services system, strengthening Aristocrat Interactive’s presence in Mexico. Additionally, Aristocrat Interactive will supply Self-Service Betting Terminals (SSBTs) for retail sports betting and Over the Counter (OTC) solutions, ensuring an enhanced and seamless betting experience for Big Bola’s players.
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business,” said Tsachi Maimon, Chief Strategy Officer, Aristocrat Interactive. “This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
Leveraging Aristocrat Interactive’s in-house aggregation platforms, Big Bola will gain access to a wide range of content from leading casino providers. The fully customizable PAM platform offers seamless API integration, real-time player engagement tools, advanced data analytics, secure payment methods, and stringent compliance features. Big Bola’s players will also benefit from a customizable, scalable sportsbook platform featuring horse racing, esports, boosted odds, and jackpot offerings.
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform,” said Emilio Quirós, COO & Business Development at Big Bola. “Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
Aristocrat Interactive will also develop a mobile application that will play a crucial role in delivering a fully integrated player experience, vital for Big Bola’s mobile-focused audience in Mexico.