BETBY, the premium sports betting supplier, has announced the expansion of its long-standing partnership with 4rabet, building on their initial agreement to provide premium sportsbook solutions. This enhanced collaboration is now focused on capturing growth opportunities in the Asian market.
4rabet brings “extensive expertise and a deep understanding of the Asian market,” which will support BETBY’s goal of expanding its presence in the region. BETBY plans to introduce a variety of content and features specifically tailored for the Asian gaming community.
This latest development with a key industry partner further solidifies BETBY’s reputation for establishing successful partnerships, following several similar expansions announced in recent months.
Chris Nikolopoulos, CCO at BETBY, commented: “We are thrilled to expand our presence in the Asian market alongside 4rabet. We recognize the vast potential in the region and are dedicated to providing an exceptional sportsbook solution and betting experience for players there. This partnership is a significant milestone in our mission to deliver innovative betting experiences, including our popular esports content, that resonate with the Asian audience.”
Alex Petrenko, Head of Sportsbook at 4rabet, added: “4rabet continues to enhance its specialized offerings for the Asian market through strong partnerships with industry leaders, guided by our comprehensive 360-degree approach. BETBY shares our commitment to delivering top-tier sports betting entertainment, and I am confident that this long-term partnership will be mutually beneficial for both companies.”
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