BetConstruct AI cemented its strategic focus on the Middle East at Harmony ChoiceMe, an exclusive industry gathering aboard the luxury Lotus Royale Cruise.
Held two days before AIBC Eurasia, the invite-only event brought together senior iGaming leaders to preview BetConstruct AI’s latest AI-powered products and a major roadmap for live casino, sportsbook and payments innovation.
Strategic showcase: brands and partners on display
Harmony ChoiceMe highlighted the full BetConstruct AI ecosystem, with major product and partner updates from Choice Gaming, KISS AI Live Casino, Creedroomz, PopOK Gaming, Pascal Gaming, and FeedConstruct. The event was designed to demonstrate how AI, unified integrations and star-driven content can elevate operator offerings across regulated and emerging markets.
Key announcements & product launches
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Choice Gaming new roster — Vigen Badalyan unveiled three celebrity-driven releases for Choice Gaming featuring football icon Patrice Evra, MMA star Arman Tsarukyan, and artist/DJ Alec Monopoly, expanding branded live-show content and player appeal.
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Creedroomz slate — Vahagn Badalyan introduced two headline titles: Road to Eldorado, a high-energy Aztec-themed show game, and The Choice, a cinematic intuition-based title—plus a roadmap of immersive releases designed for live vertical growth.
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AI Game Recommendation → AI-driven lobby — Leonid Kirakosyan presented the evolution of the AI Game Recommendation System into a fully AI-driven lobby architecture that dynamically curates and personalizes the player experience.
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16Pay payment gateway — A new 16Pay gateway was unveiled to simplify payments, integrating hundreds of local and global payment methods for frictionless deposit and withdrawal flows.
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BetChain AI & SoftGates — BetConstruct AI showcased BetChain AI, an AI-powered collaborative page and content builder for iGaming, and SoftGates, a unified aggregator exposing the company’s sportsbook and casino portfolio via a single API for faster operator integration.
Why it matters for operators
The Harmony ChoiceMe announcements underscore two operator priorities: player personalization and integration efficiency. The AI-driven lobby fosters higher retention and conversion by surfacing the right games at the right time, while SoftGates and 16Pay drastically reduce time-to-market and payment friction for regional launches — key advantages for Middle East expansion.
Event close and next steps
The evening finished with a rooftop celebration on the Lotus Royale, marking a milestone for BetConstruct AI’s regional strategy. Following Harmony ChoiceMe, BetConstruct AI heads to AIBC Eurasia — industry partners and operators are invited to visit Stand 5S to demo the portfolio and explore commercial partnerships.
The post BetConstruct AI Sets Middle East Strategy at Harmony ChoiceMe Dubai — Unveils AI Lobby, BetChain, SoftGates & 16Pay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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